Today ASDA have announced that they will be binning off their Slimzone range, after finding out that assessment methods used by Slimming World may not be quite what they'd thought. Apparently Slimming World has taken legal action to have their trademark removed from their Slimzone meals - More info here
Quoted from the Asda News & Blog section - Source
"A spokesperson for Asda said: “We take great pride in the integrity of the claims we make about our products. Recent information has come to light indicating that the method used by Slimming World to assess whether a ready-meal is free or not, surprisingly, is partly subjective
and involves more than simply making food with free ingredients."
“Slimzone was always intended to bring more choice and lower prices to customers shopping for healthy frozen ready meals but because of this new information, we have chosen to remove the range while we consider the best option for our customers."
Looking at the ASDA Facebook page, some customers aren't happy with them being removed from sale and rate them pretty highly. Not sure if Asda would consider bringing them back with altered info ect... But who knows?Source