I've recently started buying smart price and Asda own in order to see how much I could save on my shopping, as often the only difference is the packaging. I wondered if anyone would be interested in starting up a list. For example:
Asda smart price midget gems 175g for 27p are exactly the same as Maynards
asda smart price pitta breads 6pack 25p tend to split on the sides but Asda own pittas 47p 6 pack are just as good as the misson deli ones.