on yahoo news:
"David Beckham mania took over one of Britain's busiest streets as the footballer attended the unveiling of a huge poster of himself in underpants.
The star was greeted by screams from hundreds of onlookers at Selfridges in London's Oxford Street, where the poster was unveiled on the front of the store to launch Emporio Armani's new underwear campaign.
Becks said he didn't mind the photos of him in the snug-fitting pants being taken "but when they're unveiled it's a little embarrassing".
The 34-year-old, who was dressed modestly in a suit, said he didn't go on special diets for the shots to be taken but "obviously I work out before these shoots".
The footy star said he had brought his wife, Posh Spice Victoria, as well as his mother and mother-in-law.
He added: "I'm very proud to be here today."
Becks was introduced on to a stage by sports presenter Gabby Logan, who congratulated him on England's "brilliant" 6-0 victory over Andorra yesterday (Wednesday)."
what can i say, he looks blardy good for his age!