I saw a comment to a post a while back about how we are getting stitched up by the designer label companies when they give stuff to celebs - or pay them - to wear their products so we will be happy to shell out top dollar on the latest fashion.
I didn't think much about it at the time but watch out , there's more on its way.
Check out an article on New Scientist:
"Think you exert an influence on your Facebook or MySpace friends? Then you could find yourself being used by advertisers to get people to pay more for products, according to US researchers.
Using economic models they predict new tactics to exploit the personal information that online social-networking sites provide.
One effective strategy could see free or cut-price products offered to the most influential online individuals to kickstart new fads, says Jason Hartline, at Northwestern University, Illinois, US.
Some very targeted advertising schemes using social networks exist, for example Facebook's Beacon system, which can tell your friends when you buy products on other websites. But Hartline says they will get smarter."
See the whole article at: http://technology.newscientist.com/channel/tech/dn14165-ad-men-to-target-social-networking-trendsetters.html?feedId=online-news_rss20
As if Phorm wasn't bad enough!