Full half page spread in Sunday Times newspaper on page 11 but if you have not hardcopy and subscription to The Times online , read this same story here http://www.dailymail.co.uk/news/article-3931610/Are-Amazon-s-deals-really-bargain-Online-giant-s-low-price-offers-cheaper-elsewhere.html
Customers are being lulled into believing they are getting the best deal from retailers on Amazon when the product can often be bought cheaper elsewhere online — including on the retailers’ own websites.
A Sunday Times investigation has found a number of cases where rival independent retailers who sell on the Amazon Marketplace platform are offering the same product at the same lowest price on Amazon, suggesting fierce competition and a bargain for the shopper.
In fact, the products can often be bought more cheaply at other online stores..................(rest read links above)
Seems to be :-
Competition & Markets Authority KEY WARNINGS TO ONLINE SELLERS ARE:
Agree with their competitors what prices they will charge, or that they won’t undercut each other on price.
Discuss their pricing intentions or strategies with competitors.
Examples of breach:-
1/ It fined Trod, which sells posters and frames on Amazon, £163,371 in July for agreeing with one of its competitors not to undercut each other’s prices. Amazon was not involved in the cartel and was not investigated.
2/ In April, the CMA fined Ultra Finishing £826,000 for threatening online retailers with penalties if they charged below the company’s recommended price for bathroom supplies.
Yes, that's right, I have done it, after reading prices on Amazon I have found cheaper at Co-operative Electricals, Zavvi, Mymemory, Pharmaceuticals...