Had to laugh, I went to Currys today as I've seen a TV I like, Sony KDL32S3000. Got good reviews etc... After hunting around online last night I found Dixons online have it for £479 + £10 off with a voucher code, so £469.
Anyway, thought I would pop into Currys, part of the same company, to see if they would match the deal. Bloody thing was £549 in store @ £150 off apparently! So I asked the assistant, he asks the manager, they check the Dixons price... "Well Sir we can do it for £529 sir", so I said why would I buy it from you for £60 more?, "oh, errrr... hang on...." Off he goes back to the manager... "Sir, we can give you a good deal at £499".
"Erm, thanks mate, but I think I'll go save myself the extra £40 and order it from another part of your company..."
I know their standard price match only covers local reatil stores but it's a bit silly. Anyway, their loss, bloody daft!