As above, my brother seems to think that they have already started their sale.
I have seen a nice TV (Panosonic TX-L37G10B) thats on their website for £799 but is only £599 in store, so this would suggest the sale has started.
I'm hoping it drops to £500 after christmas as I have a voucher for £450 and it's burning a whole in my wallet.
Anyone have any clues??