I just saw this in the Money Saving Expert email they send out. I love dogs as do many and by simply watching a video £1 will be donated towards helping abandoned dogs in the UK.
I'm not sure if you have to be signed up to Youtube and logged in for your click to count.
Once the video has been viewed 100,000 times, Pedigree will have reached its target of £100,000 worth of donations.
Last year over 107,000 dogs were abandoned in the UK and one abandoned dog was put down every hour. This year Pedigree wants to change this fact.
Help us by adopting a dog, donating money or simply by making sure as many people as possible see this YouTube Channel page.
Paste a link into your facebook status, tweet it, email it or send it as a text message.
We're looking to improve the lives of thousands of dogs across the UK - not to mention the dog in the video. For the first 100,000 views, we will donate £1 - see below for details.
*For every viewing of an episode of Charlie's story, Mars Petcare will donate £1 to the PetPlan Charitable Trust (Registered Charity Number 1032907), up to a maximum of £100,000. Terms and conditions apply - please visit pedigreeadoptiondrive.com