The BPA-free product range extends from Sainsbury's Basics up to the decorative Little Ones items, with prices starting from £0.79.
From 1 January 2011, Sainsbury's own label range of baby feeding accessories will be 100% BPA (Bisphenol A)-free. The range is suitable for babies and toddlers and includes plates, bowls, cutlery, bottles, teats, bibs, soothers and cups.
The BPA-free products, which include an exciting new range of glow in the dark cups, pink polka dot print matching accessories and adorable new designs, are fun for kids, whilst the easy grip bottles, easy fasten bibs and non-spill cups will be a hit with parents too.
Although BPA is not banned in the UK, Sainsbury's is committed to offering parents piece of mind when selecting feeding products. "There is a considerable amount of confusion about BPA and its' possible health risks" said Jen Edwards, Product Technical Manager at Sainsbury's. "We know that their children's health is of paramount importance to the parents that shop in our stores so we wanted to come up with a range of practical affordable baby products that come with the added bonus of peace of mind."
Bisphenol A (BPA) is a well investigated chemical substance used to make clear plastic hard (e.g. within feeding bottles) that has been approved as safe for use in food and drink containers by the European Food Safety Authority (EFSA) and the UK Food Standards Agency. However BPA content has been banned from feeding bottles in Canada, France and some USA states.