Ok, just called HMV to confirm the £110 deal is still on, they said yes, until 30th. However they don't have any new consoles in stock.
So, thinking of the Gamestation trade in price match i called my closest branch to see if they had stock, which they do. I then asked if they would match the £110 HMV price, they said they have been told by the head office not to price match with the HMV deal.
So i then called the customer services, who said they would not price match as the local HMV do not have any new consoles in stock. This surely shouldn't have any bearing on the price match, as they would be matching my elite, not the new console.
I have also seen that some people have had it price matched, any ideas to get them to change their mind, or is it a lost cause and hope HMV get them in stock by 30th July?