I am speculating here. It seems to me that the only justification for this 'generous' giveaway is that they are harvesting info for targetted advertising. How could they otherwise profit from this deal?
I also find it strange that they don't want Electron cards. Electron customers tend to be those on low wages and/or under 18s and students.
Not lucrative enough to warrant the £10 giveaway? Those with credit cards and a £2000+ credit are much more lucrative. It reminds me a lot of QVC. They are also only interested in credit card owners who are also impulse buyers. No-one is interested in a customer who only has a limited bankroll to spend, right? I'd like to take advantage of it (sell my soul to Google, if you like), but they are not interested in my Electron card. I don't have enough future £$€ to spend thru them, why would I have an Electron otherwise?
In conjunction with their recent deal with DoubleClick, GC users shouldn't be surprised if they start receiving lots of Google sponsored offers and third party deals soon. Am I wrong? Like I said, i'm just asking, not statng fact.
It just seems that way.