The Smurfs celebrate their 50th birthday this week with a feature-length movie and new television series in the making. But what makes the blue goblin-like creatures so popular?
It doesn't sound like the most promising of creative pitches - the adventures of a cartoon tribe of bright blue elves from Belgium who lived in mushroom houses in the Middle Ages. But that, in a nugget, is what the Smurfs are about. And half a century after they emerged, the Smurfs are still finding new fans.
Not that their patriarch, Grandpa Smurf, would be very impressed by these claims of longevity. After all, he is 500 years oldhttp://news.bbc.co.uk/1/hi/magazine/7686070.stm