This week the much-awaited Meerkat Aleksandr Orlov arrives at Harrods.
This was a limited-edition toy, based on the comparethemarket.com television advertisements, to which Harrods had worldwide exclusive rights.
It proved to be the most popular toy this Christmas, and the store has been delighted with inquiries from customers all over the world wanting to purchase one.
Due to this high level of demand, the Chairman of Harrods, Mohamed Al Fayed, decided that it was going to be impossible to satisfy everyone, and has come up with a unique solution.
Instead of selling the Meerkat, which was priced at £19.95, the store will donate all of them to a selection of childrens charities. These charities will be Great Ormond Street Hospital Childrens Charity, The Evelina Childrens Hospital, Chase Hospice Care for Children, Rainbow Trust Childrens Charity and The Shooting Star Hospice.
Katharine Witty, Group Director of Public Relations, said: The Meerkat craze has gone global. We have had hundreds of thousands of inquiries, and with the limited number we had to sell, so many customers were going to be disappointed.
The Chairman decided that the fairest solution was to donate them all to charity. We are sure that the children will appreciate this incredible gift, and we trust that our customers will support this generous gesture to those most in need.
Antonia Dalmahoy, Director of Corporate Partnerships, Great Ormond Street Hospital Childrens Charity said: This is a wonderful surprise for our children at Christmas, and were very grateful to Harrods.
Harrods will not be giving any interviews or issuing any further statements.