12 days of deals ending on the actual Black Friday on November 25.
Amazon will launch 'The Black Friday Sale – 12 days of fantastic deals' on 00:00 on Monday November 14, delivering deals until the sale closes on 23:59 on Friday November 25.
There is the promise of thousands of deals on products from day one, available while stocks last. Plus there will be thousands more Lightning Deals, each available for a limited time or quantity at different times throughout the sale period. Amazon Prime members - including those on a trial - will get a 30 minute early access period on all Lightning Deals.
Furthermore, there will be selected deals available through Prime Now, Amazon's same day delivery service.
"In response to positive customer feedback for Black Friday deals, we are introducing The Black Friday Sale – 12 days of fantastic deals on must-have gifts and products, saving our customers millions of pounds,” said Doug Gurr, UK Country Manager, Amazon. “We’re also thrilled to have over a thousand small businesses featuring in our Black Friday Sale, broadening the selection for our customers and enabling those businesses to boost their sales in the run up to Christmas.”
Information on some of the deals included in The Black Friday Sale will be announced soon. Last year's offers included price reductions on Fire Tablets, Fire TV Sticks, PS4 and Xbox One console bundles, and much more. We're told this year's deals will include "HD TVs, phones, and audio products, to must-have beauty buys, stylish home accessories and fashion, and some of the most popular toys of the year".https://www.videogamer.com/news/amazons-the-black-friday-sale-begins-on-monday