I have just been into our local town for the first time in ages to try and buy my son a copy of Call of Duty 4 for the PS3 as he was desperate to play it asap and not wait for one of my online bargains. I checked a few of the obvious websites (HMV, Zavvi, Game) to get an idea of the price. Most of them charge about £40 online . I decided to go to Zavvi to get my 10% virgin discount, however when I got into the shop the game is £50!! that was £11 more than the online store The same thing was true in HMV and Game, I ended up going to Argos for it and using nectar points to bring the price down to £27.50.
Thats the last time I go to the shops to buy games, I could accept a couple of pounds add on for their overheads but £11 is ridiculous.