Ok, so I know people always complain about HMV being overly expensive. I have read various threads where people have suggested they go into the store, and then shop online later to find it cheaper.
I just looked at HMV online for a 3DS, and thought it was more expensive than online retailers but as I have a HMV close I thought I would just pay the extra. I decided to phone HMV to check they had them in stock and the price they quoted was £20 more expensive than their own online store, which in turn was more expensive than Amazon etc.
I mentioned to the guy that he might have made a mistake as their online store was £20 was cheaper, but he said that is the case. They don't price match against their online store. But he could order me one online for that price. What the hell is going on with HMV, to me that is absolutely crazy.