How can I get people to buy direct from our website instead of from our Ebay shop? - HotUKDeals
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How can I get people to buy direct from our website instead of from our Ebay shop?

Laffy42 Avatar
5y, 9m agoPosted 5 years, 9 months ago
At work we have a main website, and also an Ebay shop. The Ebay shop has been doing really well, but we are starting to get a lot of repeat customers still via Ebay - obviously this costs us more in fees than if they bought direct.

Any ideas on how we can get them to switch from Ebay to the main site? I have tried offering a small freebie if they buy direct but it hasn't worked.

The prices are the same on both sites, but don't want to increase the Ebay prices really as worried it will cut down the sales!
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Laffy42 Avatar
5y, 9m agoPosted 5 years, 9 months ago
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1 Like #1
Drop the prices on your main site?
1 Like #2
Decrease the none ebay prices to entice them to buy from there?

Some sort of loyalty scheme offering discounts to repeat buyers on the website.

Edited By: greg_68 on Feb 21, 2011 20:45
#3
Drop the prices on own site, by the cost of listing/fvf's convince the cutomer its in thier interest to go direct, then creep up the prices over time?
1 Like #4
get 5% off your next purchase when purchasing direct, this is where you provide a link? I would say advertising your company more, everywhere will be more effective
3 Likes #5
offer paypal on your website. people will buy via ebay because of paypal/ebay buyer protection
[mod] 1 Like #6
you pay fees to ebay/paypal ? if so take the % of saving and cut your prices on your 'main site'
#7
pioneer181
Drop the prices on your main site?

greg_68
Decrease the none ebay prices to entice them to buy from there?

Some sort of loyalty scheme offering discounts to repeat buyers on the website.

Derby_Lad
Drop the prices on own site, by the cost of listing/fvf's convince the cutomer its in thier interest to go direct, then creep up the prices over time?


We recently dropped our prices across the board, but was on ebay and main website ... boss wants to keep them the same really, but I think Ebay should be a bit more.
1 Like #8
vinylandtrinkets
offer paypal on your website. people will buy via ebay because of paypal/ebay buyer protection


This^^ if you don't already :) other than that a discount on your site, you're already offering a freebie though and that should entice them! maybe free p&p?
1 Like #9
People have a false sense of security with eBay, however false and misinformed that feeling may be.

Thought about asking the customers why they don/ty come, in a follow up 'thanks for your order' email?
[mod]#10
and it depends what your selling. if you use the main site why not get free 'courier upgrade' or something along those lines ?
#11
MR1123
get 5% off your next purchase when purchasing direct, this is where you provide a link? I would say advertising your company more, everywhere will be more effective


I offered a small freebie or 20% extra free if they came direct - about 1 person out of 300 has taken up the offer so far!

vinylandtrinkets
offer paypal on your website. people will buy via ebay because of paypal/ebay buyer protection


Do you think that would really help - did wonder if people like to use paypal as they may have money in there from selling stuff themsleves, but will have to have a look into what it will cost us - paypal fees are pretty high, much higher than we pay to receive the money on the main site.

goonertillidie
you pay fees to ebay/paypal ? if so take the % of saving and cut your prices on your 'main site'

Ebay is only a small percentage of the sales we have, so can't really use to offset that much!
#12
Derby_Lad
People have a false sense of security with eBay, however false and misinformed that feeling may be.

Thought about asking the customers why they don/ty come, in a follow up 'thanks for your order' email?


I wondered if this might be a bit scary to people?! If you got an email like that would it put you off or woul dyou reply to it?

goonertillidie
and it depends what your selling. if you use the main site why not get free 'courier upgrade' or something along those lines ?


Would that make you switch from Ebay? We sell volume amounts of a low value item so no-one is really waiting desperately for them to arrive! Thanks for the idea though, if we were selling something expensive and interesting it might work!
1 Like #13
Yes paypal can be a big incentive as they feel protected but i can understand about the fees from your point of view. Maybe offer paypal for a while just to get them there?
Other wise like someone else suggested a follow up email with a mini survey and ask why they prefer ebay. Like you said it could be because they have money in paypal from selling, especially if its a more female orientated business
#14
greg_68
Some sort of loyalty scheme offering discounts to repeat buyers on the website.


I am quite liking the idea of a loyalty scheme for repeat customers - thank you!
1 Like #15
Send out a discount code for a discount with the goods, redeemable on your main site. Many others do the same.
2 Likes #16
I wopuldn't freehand a reply, but i'd fill in a multiple choice form in return for a % off voucher?
banned 1 Like #17
What I do is, when I send a package out I put a business card in with a 10% discount code on it (along with the website address obviously) valid for all purchases for 3 months. Not many go back to ebay after that.
#18
graaaham
Send out a discount code for a discount with the goods, redeemable on your main site. Many others do the same.

Now I know that discount code would be on here within seconds! Would you be more tempted by an instant discount rather than an offer of 20% extra goods to buy direct?

Derby_Lad
I wopuldn't freehand a reply, but i'd fill in a multiple choice form in return for a % off voucher?

That's really interesting, was thinking along lines of a multiple choice anyway, thanks
1 Like #19
When you post the item out, include a simple short letter with the company's direct web address. I recently got sent one like this for football programmes which stated the cheaper prices buying from them direct.

Discounts for loyal customers is a good idea though, especially if they continue to come back again and again.
1 Like #20
colinsunderland
What I do is, when I send a package out I put a business card in with a 10% discount code on it (along with the website address obviously) valid for all purchases for 3 months. Not many go back to ebay after that.
You could give a person-specific code so that others couldn't use it.
1 Like #21
simple form, no more than 6 or so questions, then it sends them a unique code.

Myprotein use a good scheme about referral codes.
#22
mumbojumbo
I prefer to buy from Ebay because it's easier to keep a record, has better search facilities, is eligible for cashback and is better for price comparison. If you could link to an external shop where the prices were cheaper then I would definitely go for that option, but I don't think Ebay allows you to do that?

No can't do external link ... I use Ebay a lot too - did wonder if people also can't be bothered to sign up again when they already have the Ebay account set up?

colinsunderland
What I do is, when I send a package out I put a business card in with a 10% discount code on it (along with the website address obviously) valid for all purchases for 3 months. Not many go back to ebay after that.

I am wondering now whether it would be better to offer a discount for soming direct rather than extra product free... do you just have a standard code for 10% off, or do you change it?
#23
xcookx
When you post the item out, include a simple short letter with the company's direct web address. I recently got sent one like this for football programmes which stated the cheaper prices buying from them direct.

Discounts for loyal customers is a good idea though, especially if they continue to come back again and again.

I have been sticking a brighth green label on their invoice saying Why not try use direct? http://www.... 20% extra free on your first direct order with us! - hardly anyone has switched... am starting to think that the discount is the only way!
#24
mumbojumbo
Short term offers are for impulse buys. For regular purchases a shop needs to offer good value all the time.


We are good value - always cheaper than the supermarkets.
We still want to use Ebay as it attracts a different market (you can get ANYTHING on Ebay!) but then want to convert the Ebay people into customers who buy direct ...
1 Like #25
Why not ask them? Send them a hand written not with the promise of a decent discount of they can answer the questions you have?

I do think eBay is easy to return to

I also feel pay pal Is a big part, if i have a choice i use the one with PP
#26
skellysgirl
Why not ask them? Send them a hand written not with the promise of a decent discount of they can answer the questions you have?

I do think eBay is easy to return to

I also feel pay pal Is a big part, if i have a choice i use the one with PP


Just looking at Paypal costs - think will do the survey thing for a few customers who I know have bought a few times and ask them what would make them switch.
banned 1 Like #27
Laffy42

Now I know that discount code would be on here within seconds!


Does it really matter? You are losing 15% by selling on Ebay anyway and still making a profit, so even if 500 people got the code and used it that would be 500 extra orders you wouldn't have had.
For example, you sell an item at £100, £50 profit. After ebay/paypal fees you get approx £85. So if 500 customers suddenly buy from ebay you make 500 x £35.
If those 500 customers found a 10% code and bought from your site instead they would pay £100 - 10% = £90 = profit of 500 x £40. I know which I would prefer!
Thats assuming all 500 would have found your ebay shop, rather than seeing the code on MSE or similar.


I am wondering now whether it would be better to offer a discount for soming direct rather than extra product free... do you just have a standard code for 10% off, or do you change it?


I just have a standard one, I'm not bothered if others use it as it gets more orders, plus I would have to reprint business cards all the time :)
#28
Thanks everyone, am thinking

Survey
Discount voucher / free postage offer if they buy direct
Possibly offering paypal as payment option

Thanks again for all your ideas :)
#29
colinsunderland
Laffy42

Now I know that discount code would be on here within seconds!


Does it really matter? You are losing 15% by selling on Ebay anyway and still making a profit, so even if 500 people got the code and used it that would be 500 extra orders you wouldn't have had.
For example, you sell an item at £100, £50 profit. After ebay/paypal fees you get approx £85. So if 500 customers suddenly buy from ebay you make 500 x £35.
If those 500 customers found a 10% code and bought from your site instead they would pay £100 - 10% = £90 = profit of 500 x £40. I know which I would prefer!
Thats assuming all 500 would have found your ebay shop, rather than seeing the code on MSE or similar.


I am wondering now whether it would be better to offer a discount for soming direct rather than extra product free... do you just have a standard code for 10% off, or do you change it?


I just have a standard one, I'm not bothered if others use it as it gets more orders, plus I would have to reprint business cards all the time :)


You are right, thanks for the effort in working out the examples too! :)
banned 1 Like #30
Other thing I would say - I used to just stick the discount code on a compliment slip or on the invoice, it didn't work. When I changed to a decent colourful business card it did. I think people get it and stick it on their desks, rather than have a scrap of paper lying about!
#31
colinsunderland
Other thing I would say - I used to just stick the discount code on a compliment slip or on the invoice, it didn't work. When I changed to a decent colourful business card it did. I think people get it and stick it on their desks, rather than have a scrap of paper lying about!


Thanks - maybe why my label stuck to the invoice isn't working!

Edited By: Laffy42 on Feb 21, 2011 21:29
1 Like #32
you could also try google adwords. when i worked in a shop we had a website with 10% traffic, we started using adwords and it increased by another 60%, also flyers in all the items we sent out, promotions on site and in the flyers, facebook and twitter are another useful tools these days
#33
vinylandtrinkets
you could also try google adwords. when i worked in a shop we had a website with 10% traffic, we started using adwords and it increased by another 60%, also flyers in all the items we sent out, promotions on site and in the flyers, facebook and twitter are another useful tools these days


We had a voucher for adwords which we used, then stopped it after that as boss said it was too expensive. We were high in the search engines already anyway.

We are already sending out leaflets with every order, and we are on facebook, twitter etc

Need to have a proper sit down chat with the boss and talk about a serious discount / promotion of some sort I think, which we will only offer on main site.
#34
Laffy42
vinylandtrinkets
you could also try google adwords. when i worked in a shop we had a website with 10% traffic, we started using adwords and it increased by another 60%, also flyers in all the items we sent out, promotions on site and in the flyers, facebook and twitter are another useful tools these days


We had a voucher for adwords which we used, then stopped it after that as boss said it was too expensive. We were high in the search engines already anyway.

We are already sending out leaflets with every order, and we are on facebook, twitter etc

Need to have a proper sit down chat with the boss and talk about a serious discount / promotion of some sort I think, which we will only offer on main site.


your boss sounds like my old boss lol, didnt like spending money to make money.
do you mind me asking what type of shop it is?
#35
vinylandtrinkets
Laffy42
vinylandtrinkets
you could also try google adwords. when i worked in a shop we had a website with 10% traffic, we started using adwords and it increased by another 60%, also flyers in all the items we sent out, promotions on site and in the flyers, facebook and twitter are another useful tools these days


We had a voucher for adwords which we used, then stopped it after that as boss said it was too expensive. We were high in the search engines already anyway.

We are already sending out leaflets with every order, and we are on facebook, twitter etc

Need to have a proper sit down chat with the boss and talk about a serious discount / promotion of some sort I think, which we will only offer on main site.


your boss sounds like my old boss lol, didnt like spending money to make money.
do you mind me asking what type of shop it is?


Better not say as don't want to get done for self promotion! It is a high volume, low value product that we sell most of. It's so annoying that we are getting lots of new customers from Ebay (which is great!) but then can't convert them to buying direct from us...
#36
can you put the link of your website on your ebay listings these days?
1 Like #37
Have you thought about getting your company on quidco and topcashback?
This not only brings the buyer the incentive of cashback but also I know that the cash back companies do due diligence so any company on there is pretty safe.
I use eBay because I get cashback, eBay plus points and the security of paypal. The security of paypal is a pretty big thing to be honest, I agree with the people suggesting you offer that as a payment option.
banned 1 Like #38
Have you tried cross promotion with other websites that sell to the same demographic....you put their discount cards into your packages and they put yours in theirs.


Go to the UK business forums e-commerce section and ask in there.
1 Like #39
I would switch your prices around have the ebay store higher than your main shop.

say 5%-10% higher, people will instinctively go for the cheaper price (so head to mainsite) and for those that don't , your earning a little more on your items if they are bought.

If someone wanted me to buy from the mainsite instead of the ebay shop a discount for doing it would put me off as i'd think is it really worth it as i lose most protection that i had through paypal unless paying with a credit card.

That is the only good word i have to say about Paypal when it works it's great, when you get one uninterested worker at paypal you take a risk during a dispute of losing your cash

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