So, what happened was this:
Was "between" money, and hungry.
Luckily, I carry my starring copy of Men's Fitness with me at all times (middle page spread, showing off my "guns").
Anyhoo, went into Greggs and said to the brah behind the counter:
"any chance of a free sandwich for a famous brah innit - I'm in Men's Fitness"?
"no brah, but show me your pic and I'll give you a sausage roll".
Deal done, I showed him mine, he gave me his. Deal or what?!!??
NOT in any way anything to do with Men's Health. Men's Fitness, innit?