Just been reading this article on the Telegraph website http://www.telegraph.co.uk/travel/hotels/8050127/Tripadvisor-reviews-can-we-trust-them.html
Makes interesting reading about what I have found to be one of the best and most helpful websites around . . .
Especially liked this bit (written by the reporter) . . . . .
"Earlier this year, I uploaded a fictitious nine-bedroom guesthouse – the 111 Hotel – using the address of the Telegraph Media Group and a picture of the office canteen. I added a couple of "over-the-top" reviews (with blatant hyperbole and five-star ratings). After 10 days of my constant tinkering it was finally spotted – but it was time enough for it to be rated in London's top 70 guesthouses (out of more than 300) and time enough for an unsuspecting traveller to be potentially duped into parting with a deposit or turning up at an address to be met by someone whose intentions would be unclear. "
Still the first place I go to check somewhere out if we are thinking of going but as always you need to pay attention ;)