Just a little advice for anyone thinking of getting their shiny new iPhone 4 insured.
It will likely work out much cheaper if you add this to your existing home insurance, rather than insuring it alone.
For £5 per month my insurer (Liverpool Victoria) have added cover for accidental damage or theft for any item I take out of my home (value up to £1,000 for any item and up to £2,500 for any single claim).
Most of the iPhone 4 insurances I could see cost about £10 per month for just the phone. So this is half the price and the cover is for anything, phone, laptop, bag, wallet etc.
So before you get iunsurance, check with your home insurance provider. I hope this advice helps someone out!