Never Knowingly Undersold is our lifelong commitment to giving you the best value through great products, at great prices, supported by great service.
We know price is really important, and that´s why we put so much effort into getting it right. We check and match the online and shop prices of our high street competitors, and when we match a national price, this applies in all our shops and on our website. We even match competitors’ sale prices. For John Lewis own brand products, our buyers are charged with making sure we offer the best quality for the price in the market.
Our commitment to value is about much more than highly competitive prices, it´s about all those extra things that are worth a lot - like expert and impartial advice, or feeling confident that the product you´ve just bought will last. It might even be the knowledge that we´re responsible in our sourcing.
We truly believe Never Knowingly Undersold is as important today as it was when we introduced it over 85 years ago. After all, value is something that should last a lifetime.
So, if you see or buy a product from us and find it cheaper with a high street competitor (excludes
online-only businesses), as long as their service conditions are comparable, such as delivery charges and guarantee terms, then we´ll match that price for you when you buy, or refund the difference for up to 28 days after if you´ve already purchased.