Sort of a hot deal. If you can find a cheap tv from another store that John Lewis have in stock they will consider pricematching. John Lewis give a 5 year warranty on all tvs, which for a £1000-£2000 tv is worth approx £400.
I have just been price matched the Hitachi 42PD9700 for £1489 +£30 delivery from John Lewis Edinburgh. This is against Empire Direct. It has to be to a store you can physically go to. This is a saving of £500, plus I get the warranty. :)
You can do a price match just by emailing the relevant John Lewis about your Price match request.
The site linked is good for identifying where the cheapest tv is available.http://www.plasma-tv-deals.co.uk/http://www.plasma-tv-deals.co.uk/
Thought this would be useful info for those looking for a new tv for SkyHD etc.