I just thought i'd warn people that lovefilm are cracking down on people exploiting the free trials. I have just had my account cancelled and this email sent to me:
"I have checked your postal area and have found six accounts under your name, all benefitting from 90 day free trials totaling 540 free days.
As our terms and conditions state, only one free trial per household is allowed. Your account has been cancelled by us for breach of these terms. You will not be able to use any other free trial with us or any other LOVEFiLM powered websites."
No more free trials for me. Was good whilst it lasted!