4. FREE TRIAL
4.1 Free trials are only available to new subscribers to the LOVEFiLM Rental Service (and not the Pay As You Go Service, the Download to Rent Service, the Download to Own Service or any other product or service). Previous subscribers or triallists (of LOVEFiLM or any other service provided by the LOVEFiLM group of companies and any websites powered by Screenselect, Video Island or LOVEFiLM) do not qualify for a free trial.
4.2 The free trial is available only once to any one person and to only one member of a household. Subsequent free trials by the same person at any address, or by another person at the same address, are not permitted.
Full updated terms and conditions here: http://www.lovefilm.com/info/terms_and_conditions.html