Lee Jin-gyu fell for his 'dakimakura' - a kind of large, huggable pillow from Japan, often with a picture of a popular anime character printed on the side.
In Lee's case, his beloved pillow has an image of Fate Testarossa, from the 'magical girl' anime series Mahou Shoujo Lyrical Nanoha.
Now the 28-year-old otaku (a Japanese term that roughly translates to somewhere between 'obsessive' and 'nerd') has wed the pillow in a special ceremony, after fitting it out with a wedding dress for the service in front of a local priest. Their nuptials were eagerly chronicled by the local media.
'He is completely obsessed with this pillow and takes it everywhere,' said one friend.