An Indian man is suing the makers of Lynx deodorant after he failed to get a girlfriend despite using their products for seven years.
Vaibhav Bedi, 26, is demanding Unilever pay him $91,000 as compensation for the "depression and psychological damage" caused by a lack of any "Lynx effect", the Daily Record reports.
Scantily-clad women throwing themselves at men wearing Lynx has long been a key feature of advertisements for the deodorant, which is marketed as Axe in India.
"The company cheated me because in its advertisements, it says women will be attracted to you if you use Axe ... I used it for seven years but no girl came to me," Mr Bedi said in his court petition.
A court in New Delhi has accepted half-used body washes, shampoos, anti-perspirants and hair gels for forensic testing.
Unilever has refused to comment on the lawsuit.
Mr Bedi's lawyer Ram Jethmalani said it would be in Unilever's best interests to settle out of court.
"There is no data to substantiate the supposition that unattractive and unintelligent men don't attract women," the Daily Record quoted him as saying.
"In fact, some of the best looking women have been known to marry and date absolutely ghoulish guys." http://news.ninemsn.com.au/world/925734/man-sues-lynx-after-failing-to-get-girl