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New Games Website - I Am Thinking Of Opening A Online Games Shop

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Hi All, Could you all please give me a little feedback on something I am planning. I know there is a lot of competition out there but I would like to setup my own games website. Could you all plea… Read More
alexthekid Avatar
banned8y, 5m agoPosted 8 years, 5 months ago
Hi All, Could you all please give me a little feedback on something I am planning.

I know there is a lot of competition out there but I would like to setup my own games website.

Could you all please post what you would like to see on a video games website and what you dont like.

Be realistic regarding prices of games( we would all love to get games dirt cheap) and any ideas that you think would be good for the type of website I may go ahead with.

For example whats your views on pre owned games, prices of new releases, etc.

Any feedback good or bad is appreciated.

Kind Regards
alexthekid Avatar
banned8y, 5m agoPosted 8 years, 5 months ago
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#1
er... So a games shop your opening?
I want UK pal games not cheapo euro or asia releases.
I want pre-orders to arrive on or before the date they come out.
banned#2
Titchimp
er... So a games shop your opening?
I want UK pal games not cheapo euro or asia releases.
I want pre-orders to arrive on or before the date they come out.


Yeah based online, thanks for that
#3
pre-owned games which aren't sold at twice the price you buy them for
free postage

I think the only thing anyone is interested in with Games, DVDs or CDs sold via the internet is the price
#4
umm... price.

couldn't give a monkeys about anything else, as long as it turns up.
banned#5
Titchimp;4212192
er... So a games shop your opening?
I want UK pal games not cheapo euro or asia releases.
I want pre-orders to arrive on or before the date they come out.


+1


Plus a top 10 best sellers, new releases, game type...all at the click of a button like most companies but with a brilliant search engine that you dont have to keep tweaking your answer


also Amazon style recommendations would be good

obvo Quidco and cheapest price would be good along with free delivery
#6
If it was a basic site but with good prices, free postage, and amazing customer service, then you'd be on to a winner.
#7
Possibly a chnce to rent the games...
#8
I'd like to see deals of the week etc
promotions for loyal customers
Free delivery
new and pre-owned games

Maybe even renting games like lovefilm??

:thumbsup:
banned#9
ODB_69
+1


Plus a top 10 best sellers, new releases, game type...all at the click of a button like most companies but with a brilliant search engine that you dont have to keep tweaking your answer


also Amazon style recommendations would be good

obvo Quidco and cheapest price would be good along with free delivery


Yeah the search engine is one of my priorities, I hate the search engine on CEX its absolute ****
#10
I'd like to see a real time stock system in place online.
#11
Although not amazingly important, but reviews and videos are good to see too.
You should probably think about moving to Jersey or Guernsey to save some mullah.
banned#12
milesy29
If it was a basic site but with good prices, free postage, and amazing customer service, then you'd be on to a winner.



Customer service would be the best thing about it, I have worked in retail where customer service is above everything and I know that it leads to more sales and loyal customers
#13
As above top ten games lists, reviews, pictures, videos of the games etc.
It's worth realising how hard this market is to break into - take a look at the nindy website to see how much you'd be expected to pay as an independant retailer for games, then use find-games to see how much the difference is, then add in tax (as you would be liable for vat unless you base yourself in jersey). You'd need something amazing to be able to do it - perhaps follow the recent trend in insurance adverts - "If we're not the cheapest, we'll let you know our competitors prices too." This may sound insane, but if you use affilliate links you could get 1-9% of the orders you probably would have lost to your competition anyway, and build up a great rapport with your customer base.
banned#14
seancampbell
As above top ten games lists, reviews, pictures, videos of the games etc.
It's worth realising how hard this market is to break into - take a look at the nindy website to see how much you'd be expected to pay as an independant retailer for games, then use find-games to see how much the difference is, then add in tax (as you would be liable for vat unless you base yourself in jersey). You'd need something amazing to be able to do it - perhaps follow the recent trend in insurance adverts - "If we're not the cheapest, we'll let you know our competitors prices too." This may sound insane, but if you use affilliate links you could get 1-9% of the orders you probably would have lost to your competition anyway, and build up a great rapport with your customer base.


What is "Nindy website"?
banned#16
I would really like to offer a lowest price guarantee but I suppose it depends on the cost price of the games
#17
That would put you out of business - no way could you be the cheapest on every game type. You'd be losing money left right and center with bargain hunters finding games cheaper than your suppliers. "Never knowingly undersold" without being a guaruntee would be slightly more doable, but still costly.
#18
alexthekid
I would really like to offer a lowest price guarantee but I suppose it depends on the cost price of the games


You would need to have massive setup capital or serious profits before you could offer something like that especially against the big companies (amazon, play, hmv etc). Like any business start small and work your way up. Try and find a niche instead of trying to take on the big dogs.
#19
vengod
Possibly a chnce to rent the games...


angelwithdirtyw
I'd like to see deals of the week etc
promotions for loyal customers
Free delivery
new and pre-owned games

Maybe even renting games like lovefilm??

:thumbsup:


GAME.co.uk are introducing a rental service too.


alexthekid
I would really like to offer a lowest price guarantee but I suppose it depends on the cost price of the games


seancampbell
That would put you out of business - no way could you be the cheapest on every game type. You'd be losing money left right and center with bargain hunters finding games cheaper than your suppliers. "Never knowingly undersold" without being a guaruntee would be slightly more doable, but still costly.



Arguably, policies such as price matching or lowest price guarantees are what has led to the demise of stores under DSGi.

BFN,

fp.
banned#20


The prices on there are they the price they sell to independent retailers? If so they are quite high.

Or do you register and then get seperate price list?
banned#21
a review section would be good too...but lock it until the game has come out...demo's wrongly lead to bad/good reviews on Play
#22
milesy29
You would need to have massive setup capital or serious profits before you could offer something like that especially against the big companies (amazon, play, hmv etc). Like any business start small and work your way up. Try and find a niche instead of trying to take on the big dogs.


+1, as I said before, the only USP you can have which is going to attract business in this sector is price which is going to be very hard to do while turning a profit.

How about setting up a version of CEX where the physical stores don't stink like sweaty old men and the website works? I'd use that.
#23
milesy29
You would need to have massive setup capital or serious profits before you could offer something like that especially against the big companies (amazon, play, hmv etc). Like any business start small and work your way up. Try and find a niche instead of trying to take on the big dogs.


Many eBay sellers operate a "drop shipping" business model where no capital is involved upfront. The goods are shipped directly from the warehouse (wholesale) suppliers to the customers.

BFN,

fp.
#24
Import games - specifically for the PS3 i.e. titles like MLB The Show etc that don't make it over here.

If offering a trading service - don't accept discs that look like they have been handled by Edward Scissorhands :x
#25
I can give you a lot of advice on this, as I know quite a lot about the subject, so feel free to add me to msn for some ideas. :)

This is a very competitive field, so it's crucial that you stand out from the rest to get recognised, aspects such as same day dispatch, free delivery, lowest prices, early preorders,knowledge about the products and excellent aftersales service are crucial.

It's also important to reward your loyal customers, as well as do promos to attract customers but remember, it's not just about getting new customers, you also want repeat customers, as they're the people that have found the site and liked the service, so you want them to come back again and again.

I hope you do have quite a bit of capital, as you may need to make a loss in the first year to become established but the more you sell, the more times you can reinvest the money for resale again and bring in more customers, so a small profit margin would mean you'd be high on price comparisons sites.

Add some decent features to the site, possibly a loyalty card rather than affiliates, as that costs quite a bit of money, even though it gets you a lot of exposure.
I think they want £500 for the admin fees and 30% on whatever you pay out on cashback, so it can cost £1000's.
Also include a blog, so customers can leave comments of what they think about the product, list reviews from the most reputable sites and maybe even some extra info like cheats to make people want to check your site. :thumbsup:

Good luck with everything and keep us updated. :)
#26
video's of gameplay maybe?
#27
Game used to do a review section for new titles (albeit heavily biased so as not to put anyone off) - not sure if they still do (blocked at work :|)
#28
A specialist game shop where only highly-rated games were sold would be good. I'd pay a couple of quid extra if I could trust the store owner that he simply wouldn't stock rubbish games. Listing the number and source of awards each game you sell would be a neat feature.
#29
Free Delivery is big on the internet, people are more likely to buy from a website that offers free delivery if they are only ordering one item

Competitive (obviously cant always be cheapest) prices

Reviews of the games
banned#30
Niche is the key...If I were you, I would set up an "old school" used game site. Like htfr (hard to find records) but for games. Don't try and compete with new releases, pre-order etc. set up a site where people can find games that they haven't played for years. Retro, old school, second hand, maybe cheap yearly membership, or like a swop site, where people swap games and maybe pay you a quid for every swap...
#31
Rehydratedspirit
Niche is the key...If I were you, I would set up an "old school" used game site. Like htfr (hard to find records) but for games. Don't try and compete with new releases, pre-order etc. set up a site where people can find games that they haven't played for years. Retro, old school, second hand, maybe cheap yearly membership, or like a swop site, where people swap games and maybe pay you a quid for every swap...


Like Swopster.com?
banned 1 Like #32
Preowned games have to be nearly double as you cannot claim back VAT on them yet pay it on the combined sales price, also obviously price decrease risk in brought into consideration

I sell 50k of games every month to independent retailers and personal customers, margins are tight

And I've seen first hand that why so many shops including the big ones like game.co.uk sell the **** games is as they have to in order to get good stock of wii fit etc

Profit margins on new games is around 5% for an average independent retailer

Its hard and with VAT, taxes and a website costing around 4 grand I wish you good luck and I can help you with suppliers, but game buy hundreds of millions of games a year and shop2, and with the addition of the odd one being in guernsey meaning no vat to pay, this slowly kills 90% off all independent retaillers especially online

But good luck
#33
Johnrulez
Preowned games have to be nearly double as you cannot claim back VAT on them yet pay it on the combined sales price, also obviously price decrease risk in brought into consideration

I sell 50k of games every month to independent retailers and personal customers, margins are tight

And I've seen first hand that why so many shops including the big ones like game.co.uk sell the **** games is as they have to in order to get good stock of wii fit etc

Profit margins on new games is around 5% for an average independent retailer

Its hard and with VAT, taxes and a website costing around 4 grand I wish you good luck and I can help you with suppliers, but game buy hundreds of millions of games a year and shop2, and with the addition of the odd one being in guernsey meaning no vat to pay, this slowly kills 90% off all independent retaillers especially online

But good luck


Good points, Johnrulez.

On a related note, the whole VAT issue is probably why the UK car dealerships are having trouble at present as nobody is buying new & looking to 'preloved' vehicles instead. Margins must be even tighter here with people trading-in their own vehicles at the same time.

I think there was a parallel there between swapping/exchanging game titles.
If not, that's what I intended to demonstrate :)

BFN,

fp.
#34
Games dispatched on the same day that you order them on (if before 5.30pm) and sent via recorded post (as standard).
#35
Reasonably priced region-free import games with good availibility is what I'd be looking for as I doubt you could offer anything over other larger retailers.

John
#36
Also be able to pay through Paypal.
banned#37
Hi All

Many Thanks for all your ideas, I will take note of everything and if it all goes ahead I will let u all know

kind Regards
#38
fanpages
Like Swopster.com?


Also FYI:

[ http://www.tradeyourstuff.co.uk ]

Good luck with whatever you decide.

BFN,

fp.

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