A brand new Legoland Discovery Centre will be opening creating a haven for young Lego fans.
The unique indoor attraction will be opening in 2018 and is expected to be a huge hit.
The attraction Birmingham's Barclaycard Arena will be based on the popular Lego brick which is specifically designed for children aged three to 10 to enjoy with family and friends.
The 3,300-metre square foot indoor attraction is set to be a premier destination for families with small children when it opens within the complex in 2018.
This includes a range of exciting Lego play areas, interactive rides, master classes from the Lego Master Model Builder, special party rooms for birthdays and other celebrations, a 4D cinema and, of course, the popular MINILAND area found in every Legoland Discovery Centre and Legoland theme park.
“The Legoland Discovery Centre concept has been a huge success across the globe. Uniquely, and most importantly it was always conceived and designed from a child’s perspective so it is a very special place, offering an opportunity for adults and younger children to spend fun, quality time together,” said John Jakobsen, Chief New Openings Officer, Merlin Entertainments plc.
“The Barclaycard Arena is an exciting destination with a strong tourist proposition, and in an area where we have first-hand experience through operating the SeaLife Centre in neighbouring Brindleyplace.
"This attraction will be only the second Legoland Discovery Centre to open in the UK, the other is in Manchester.
"These two indoor attractions together with our very popular Legoland Windsor Resort reflect the insatiable appetite for everything Lego in the UK.
"Most importantly when the new Birmingham attraction opens in 2018 it will underline our mission to bring joy to families across the world through educational Lego play.”(via Somerset Live)