Have just had this email from EE:
"2 FOR 1 CINEMA
We're writing to let you know about some news here at EE.
In early 2015, 2 for 1 cinema will be coming to an end. It means Wednesday 25th February will be our last day for 2 for 1 cinema and our PizzaExpress offer. We wanted to tell you as early as possible, so you can make the most of Wednesday night trips to the cinema this winter.
We'll also be launching an exclusive new offer for our customers which we'll be announcing very soon. In the meantime you can find out more and read our FAQs here.
How can this be???