Anyone who have read my previous posts will seen that we are after a new Sony TV ( my partner more so,I'm not fussed!) Well after reading about John Lewis Price Match I give them a call about a tv I found cheaper. I finally got a call back today and the store I give Sound & Vision which have a retail store Bolton way,they say they one of the ones they don't Price Match! Seems to me they very selective on who they price match with. If there are shops they don't price match with then maybe they should be stating these on their websites or you should be able to call up and give a list.When I made the 1st call to price match I should been told there and then they didn't price match with them,I think its anything to get out of giving their product cheaper.While I was on phone I have given another retail store,wouldn't surprise me if they didn't price match. Anything to customers advantages there is always some catch when companies are offering anything.