Quidco no longer working with Affiliate Window - HotUKDeals
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Quidco no longer working with Affiliate Window

philuk Avatar
banned8y, 4m agoPosted 8 years, 4 months ago
Quidco no longer working with Affiliate Window

http://www.affiliates4u.com/forums/affiliate-marketing-moderators-choice/83332-quidco-no-longer-working-affiliate-window.html

Dear Colin,

We are contacting you to inform you that as of September 1st 2008, Quidco will no longer be operating on the Affiliate Window platform.

We have worked with Affiliate Window since our launch in May 2005 and have enjoyed working closely with them over the last three years. We believe the Affiliate Window team are a great asset to the affiliate community and are strongly committed to raising the profile of the industry.

The rapid growth of Quidco along with the announced entry of Microsoft and Yahoo! into the UK cashback market (through Live Search and Kelkoo respectively) once again indicates that the cashback incentive channel is set to be a major part of any online media strategy.

The increasing mainstream use of cashback has brought greater pressure on the service we offer including the technical integration of Quidco with our network partners. As part of our effort to deeply integrate with network merchants and create bespoke solutions for their needs we have made the decision to reduce the number of our network partners. Unfortunately this means that we will be unable to promote you on the Affiliate Window platform as of September 1st 2008.

Kind Regards,

Paul Nikkel

Director

Loads of replys and stuff that is very interesting!
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philuk Avatar
banned8y, 4m agoPosted 8 years, 4 months ago
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#1
im a little lost what does this mean in english??
banned#2
This is from AW

Dear all,

The email in question was sent, without our knowledge, to our merchant and associated partners.

Affiliate Window have a long and successful history with Quidco that dates back to March 2005. We have always been advocates of the cashback model and in particular the value cashback can bring to this channel. As one of the network’s partners we have watched cashback interest grow over the past few years to a point where an affiliate is able to leverage considerable influence and restrictions over both networks and merchants.

However, over the past year it has only been Quidco’s influence over our merchants that has concerned us. Whilst we do not doubt that Quidco have a strong commitment to its members, Affiliate Window have become increasingly concerned how Quidco are prepared to sacrifice protection for merchants in favour of its members by securing cashback, in some cases where no cashback is due.

This was highlighted eight months ago when Quidco asked all the networks they work with to enter into the Quidco ‘SureShop’ agreement. This was an obligation designed to guarantee members that networks resolve any Quidco member transaction queries within 28 days or they would be auto-approved. As I am sure you are aware, transaction approval should strictly lie with the merchant and cashback users can often submit requests for transaction queries because they have not received their cashback after making a purchase. The reasons for this are varied and often NOT associated with network tracking but more likely the user failing to access a merchant site via a Quidco link or the user clicked another affiliate link prior to sale, such as a discount voucher site. Nevertheless, we were happy to assist Quidco in processing these queries and as you have seen over the past few months we developed a solution to submit these queries into our system to be reviewed by merchants on the basis that they control how and when this occurs.

Our concerns regarding SureShop were heightened when Quidco members began submitting queries for transactions that had already been presented and declined by merchants. This effectively meant merchants declining a transaction and then subsequently having that same transaction auto-approved if they are unable to review it within the 28 days or bogus/fraudulent transactions being submitted on the off-chance of their approval. I am sure you agree, this system offers no protection to merchants and will inevitably end in a situation where the merchant is paying Quidco members commission for sales that are not valid.

After all any network has to feel confident that it tracks a very high percentage of sales (thus raising a serious question mark over the volume of Quidco transaction queries) or admit that their tracking is flawed and agree that Quidco members should be allowed to submit erroneous transaction queries.

As such, and after careful consideration, Affiliate Window decided to opt out of the SureShop agreement. This meant that the onus for the validity of member transaction queries was also shared with Quidco rather than our merchants alone. We felt this ensured transparency, accountability and above all protection to our merchants, something that we feel has been eroded by Quidco’s representation of the cashback market of late. We would ask all merchants operating in the affiliate industry to consider not just the merit of SureShop but the obvious disadvantages it brings.

This is obviously a carefully timed email designed to apply undue pressure on our clients. This is what we have come to expect of Quidco over recent months. We continue to work with all the other cashback partners many of whom appreciate our stance regarding the protection of merchants. It is well known that cashback users are not loyal to just one site and you will still be able to engage the broader cashback community through alternative partners with added peace of mind.

We would like to take merchants through this in more detail and ensure you have full visibility on the issue so we can address any concerns. Therefore, if you would like to contact us directly to discuss this please don’t hesitate to do so using any of the details below.

Kind Regards


Mark Walters
COO
[email protected]">[email protected]
020 7553 0360

Kevin Edwards
Partnerships Director
[email protected]">[email protected]
020 7553 0354

Anthony Clements
Manager, Key Accounts Team
[email protected]">[email protected]
020 7553 0353
#3
From post #10 of that link..

Without merchants we have no industry.


And without customers, merchants have no industry. QC sureshop is good for the punter, therefore I side with QC ;-)

Bottom line, the affiliates want to protect their own interests and don't like QC because it makes/saves US money.
#4
Quidco no longer working with Affiliate Window


who or what is Affiliate Window? Then it might make sense to me lol
#5
dmissy13
who or what is Affiliate Window? Then it might make sense to me lol


This explains the situation from QuidCo's perspective, in fairly straight-forward terms:
http://www.quidco.com/blog/?p=188
#6
affiliate window is an affiliate program, quidco is essentially an affiliate, dixons, M&S ect. are merchants on there that allow affiliates to gain commission if they direct people to a sale.
so the system of quidco runs around the likes of these programs.

wiki on affiliate marketing
, the picture is good to understand, quidco would be the affiliate, customer would be you, and brand/seller is the shop/service. wen a sale is made the shop/service pays quidco who pay you

i think Affiliate window are the best program to be on, they have most the shops and no other really comes close, tradedoubler are seeing loads of merchants drop from their program of late.
#7
Wow, AW has a Large Amount of member's. This is quite a shock tbh
Without trying to just ship, what are the alternatives?
#8
boydent999;2591655
Wow, AW has a Large Amount of member's. This is quite a shock tbh
Without trying to just ship, what are the alternatives?


so all of those are going to be lost or what?
#9
boydent999
Wow, AW has a Large Amount of member's. This is quite a shock tbh
Without trying to just ship, what are the alternatives?


I notice that most of those on that list are pretty low payers. Looks like i'll be buying my DVD's from HMV exclusively from now on:)
#10
@emasu, i think they are the one's going, since they are affiliated to AW, could be wrong
@Shengis i haven't really had a good look at the list, just the volume did shock me
#11
If all of them go um.. oh dear...

play, vodafone, currys... oh my :/
#12
boydent999
@Shengis i haven't really had a good look at the list, just the volume did shock me


Quality rather than quantity ;-) I've thought for quite a while that QC is way too cluttered with carpy merchants anyway :lol: I suppose i'd best spend my Play voucher now if I want to get the QC on it pmsl.
#13
mug51
affiliate window is an affiliate program, quidco is essentially an affiliate, dixons, M&S ect. are merchants on there that allow affiliates to gain commission if they direct people to a sale.
so the system of quidco runs around the likes of these programs.

wiki on affiliate marketing
, the picture is good to understand, quidco would be the affiliate, customer would be you, and brand/seller is the shop/service. wen a sale is made the shop/service pays quidco who pay you

i think Affiliate window are the best program to be on, they have most the shops and no other really comes close, tradedoubler are seeing loads of merchants drop from their program of late.


Ah got it cheers:thumbsup: I was trying to work out what affiliate window sold lol
#14
I thinks that's the main reason for a lack of Sky on Quidco - it's a AW merchant.
#15
I've just looked at my earnings from quidco and not sure i can see many AW's on there, so perhaps you're right Shengis
As to Sky, dunno, but only time will tell.......
#16
Spent sometime reading thru the various forums about this.
Seems a lot of affiliates are complaining, and, i can see where they're coming from
Folks like us, sign up for summat, no interest at all in the deal, just to claim the cashback a few bingo sites are discussed but they offer too much of an incentive perhaps.
I can see where it is helpful, say for example buying summat from play or hmv say or even insurance but how many of us, have opened an account somewhere just for the quidco? I have once, and perhaps it is folks like me who have caused some of this, or, perhaps i have completely misunderstood what is going on, but it does seem that cashback sites could be in for a transition that's for sure
#17
boydent999
Folks like us, sign up for summat, no interest at all in the deal, just to claim the cashback a few bingo sites are discussed but they offer too much of an incentive perhaps.


So if they offer stupid incentives and people bite, who's to blame? Sack the marketing managers and get somebody in who has a clue I say :lol:

By the way, a little history (and yeah I milked this for all it was worth before the crash)....

http://en.wikipedia.org/wiki/Beenz.com

;-)
#18
boydent999
Wow, AW has a Large Amount of member's. This is quite a shock tbh
Without trying to just ship, what are the alternatives?


emasu
so all of those are going to be lost or what?


boydent999
@emasu, i think they are the one's going, since they are affiliated to AW, could be wrong
@Shengis i haven't really had a good look at the list, just the volume did shock me


emasu
If all of them go um.. oh dear...

play, vodafone, currys... oh my :/


As QuidCo point out on their blog, most affiliates are on more than one network so very few will be lost. Play.com are on at least one other network. As are Vodafone. As are currys.

I'd guess that most big names won't be affected, as most are on at least two networks anyway. It's probably going to be the smaller companies which lose out, although QuidCo could have enough market power to be able to persuade them to sign up to another network. IWOOT is one which springs to mind.

So yeah, minimum effect.
banned#19
there is other cashback sites out there.. :)
#20
Interesting read if you have the time ... alot of posts on that link of yours!
#21
I had no idea that cashback sites made up such a large chunk of the Affiliate Marketing, um, market. Judging by the posts on that forum, it seems a lot of the merchants are keenly aware of us consumers claiming cashback, which might be a reason it has become more of a hit or miss situation in regards to tracking over the past year. If I were a unscrupulous merchant I might set a target of only tracking 2 out of 4 sales. Sureshop seems to redress this by allowing the customer to appeal, but also making the merchant respond in a timely fashion, as a SLA requirement, so they cannnot simply refuse to respond or loose the query. They cannot then deny huge numbers of queries as it would be clear to the users that something is wrong when they look at the stats.
A point I noticed on the other forum being raised and complained about was 30 days being the maximum time they are allowed to respond to a query. They are failing to realise that Quidco usually has a 14 day minimum waiting period before a query can be sent to the merchant, as well as a hefty wait whilst the ticket is processed internally. This can mean of a maximum time of two months plus for them to get their records in order and finalise the sale, etc.
I'm no fan of Quidco, but I think merchants have had it too easy so far and don't like it when the rules are changed in our favour.

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