Reader's Digest 99th Grand Price Draw!? - HotUKDeals
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Reader's Digest 99th Grand Price Draw!?

hotdealseeker Avatar
1d, 5m agoPosted 1 decade, 5 months ago
has anyone received the RD price draw letter? did you respond? this is the 2nd time i have received this letter in 2years. last time it was in 2004.

the letter seems so scam and fraudulent, as it keeps mentioning how lucky it is to receive the letter, how important to reply (in time), how big the prize is, etc. but little or nothing mentioned how the selection and drawing process work. and if read carefully, in fact by agreeing to enter, RD will send you a book costing £19.99 + £2.99postage! although it says you could return the book, nothing has been said about the returning charge and process or the terms & conditions.

i am all confused myself. considering Reader Digest is a respectful company, but such "prize draw" is such a cheap way in generating sale.

do you think it's genuine? i think it's just a way of generating income. can someone share their experience?
hotdealseeker Avatar
1d, 5m agoPosted 1 decade, 5 months ago
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#1
This is a very very old marketing method by Reader's Digest. It's genuine as far as it's a chance to win something. Millions of these letters are sent out, a few people win. If you want the book they're selling, then it's fine. If you want to return it, that's possible too, as I've done that in the past. To be honest, it's not worth all the hassle and extra junk mail.
[admin]#2
I did it once when I was about 13 years old. Basically you'll end up getting letters/offers/entries for the next 6 months, all of them leading to the super duper mega jackpot prize, which you will need to check off, decline offers and send back.

As Ray says it's genuine enough in that it is a sweepstake and someone does win it, but it is a huge pain in the rear and a lot of junk mail.
#3
i will let you in to a little secret! i used to work for a warehouse that processed everything associated with readers digest, as far as im aware its all a big con, there is no such person as nick shelly, you get 2 envelopes a yes and a no one to send your entry back in (yes if you wish to order, no if you don't) the no's are thrown away, even tho they say you have an equal chance of winning a prize and you will have great difficulty getting your name of their mailing list. i read a letter once from a woman begging for her husband's name to be taken off the mailing list as he had passed away 7years ago and she had sent all the post back from readers digest stating he was deceased
#4
Actually I've been working alongside Nick Shelley for the past three years and can tell you that a) yes, he really does exist (and is one of the nicest people I know) b) you don't have to buy anything to enter the prize draw (that's the law!) c) using the NO envelope will still guarantee you entry in the draws (also the law!) d) and finally, thousands of people do win anything between £10 and £250,000 every year. Reader's Digest draws have been running for decades now. Why? Because the vast majority of our customers actually enjoy entering them. They are legal (unlike some of the lovely BBC/ITV phone in scams of late) and take place in front of bona fide auditors. We work closely with the ASA and DMA to ensure all our marketing material follows current guidelines of fairness and transparency. I hope that clears things up.
#5
Actually about 10 years ago I was the auditor on a draw such as this (not Readers Digest, but something similar) and will confirm that, at least as far as the prize is concerned, everything has to run by the book. If a company was found to be throwing enteries away that would serious trouble. Not to mention seriously bad publicity.

The rules are (or were) in the Gambling Act 1976. Fun reading... no seriously... well if you're an Accountant.
#6
I was on a course in '92 with a bloke who worked for RD. They DO NOT throw away the No envelopes. They don't even have different flavoured gum on the yes and no envelopes.
#7
OK, so when's the next (101st) prize draw?
#8
Its not the Game thats the problem I expect that its all done legally as this has been going for years. Is the way RD do there marketing. getting people to believe they are special and are winners.
Some people really need to win some money, and to give the a great hope they are the winner is immoral may not be illegal. The Misery and depression they give to millions out weigh the happiness they give to a few. Some people cold be driven to sueside by the very letters they send and the clever writing of those letters. If they was a responsibly company why cant they just write the letter so its simple for people to understand. I give a example so if they want they can change.
1st letter A prize draw of £xxx will be held on xx/xx/20xx to enter send back the yes envelope if you want to buy xxxxxxx product. send the No envelope if you only want to participate in the draw.
2nd letter. Sorry you did not win/Congratulations you are a winner
if they sent the yes reply then that is proceed and the goods are sent with a payment demand.

in this example there is a much better moral standpoint, there is no misrepresentation's, there is less paper wasted. less unwanted junk mail a better custermr relation. with such simple letters there is less chance for people to have the angciaty thats attached to the letters.
thank you RD (oh to be more open like a email address or phone number and not to a switch board)

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