Hello and thanks for your email.
Im sorry that you feel our Gillette products are over-priced and you may have picked this up from recent media coverage.
The reports grossly underestimate the costs required to bring shaving innovation to the market.
While final pricing is at the discretion of the retailer, delivering value to our consumers is critical to our business. The price of any product is reflective of research and development, which the reports have failed to acknowledge. It also includes raw materials, processing and manufacturing, transportation and distribution, packaging and other associated expenses (e.g., marketing).
With the exception of the estimated retail price, the figures stated in these reports are drawn from fiction, not fact.
Gillette invests heavily in the research and development of our products as the innovation leader in shaving. Fusion technology is the result of more than 8 years of scientific study and technological advances.
The superior performance of Gillette products are available at multiple price points, from disposables to premium systems.
I hope this helps answer your concerns but thank you for your interest in our products.