Was looking at the new Noon curry ranges the other day.. thought about trying one, until I saw the price...£4.50 for a 400g microwave veg curry?? Then add rice.. my local takeaway is cheaper !!
OK I found the coconut rice in the discount zone so picked that up with a paneer kadhai. Yes, it was very nice for a supermarket curry.. all other microwave currys taste insipid except Mumtz.. but Mr noon.. they are too expensive.. If Mumtaz can produce a lip smacking restaurant quality lentil dhal with infused pilau for £2.69.. you as a large scale producer with economies of scale could at least try to compete.
I notice Noon is also producing some similarly expensive products for Waitrose.