Which is nice.
They rose 17.5% on the previous year.
Consumers should remember this when the VAT increase comes and the items/goods applicable for VAT creep up (please note the majority of 'essential' supermarket produce is zero rated anyway)
There is room for the top supermarkets to NOT pass on the VAT to consumers who are facing an upward struggle for the foreseeable future.
Yes, this goes against all my capitalist ideologies but this needs to happen.