This is far from a deal - more than a warning to anyone who may stumble in thinking they are getting a bargain (sorry, I didn't know where to post this).
Walked in to the Scott's store in St Helens to have a browse. There were some trainers on sale and staff were putting on "new lower" prices over the old prices.
Picked up a pair and noticed that the "new lower price" was actually, err, the same as the previous price which was visible through the sticker! Looked at a few other pairs and it was the same - all the new lower prices the same as the previous price.