01 October 2010
Sky Atlantic HD is new home of HBO & Mad Men
Sky Atlantic HD will exclusively house HBO's new slate as well as HBO Originals
Sky secure a life of series deal for exclusive rights to Mad Men from Season 5
Sky Atlantic to showcase more of the best entertainment content from the US and UK
Sky today announced plans to launch Sky Atlantic HD , a new entertainment channel, in early 2011. Sky Atlantic will provide an exclusive home to some of the most hotly anticipated shows in television to customers throughout the UK and Ireland.
Full press release: http://corporate.sky.com/media/press_releases/2010/sky_atlantic.htm