.........And it doesn't work.
Sky Player on Xbox 360 launched yesterday morning and was met with phenomenal demand, with many tens of thousands of customers attempting to sign-up within the first hour of launch.
Unfortunately due to the unprecedented levels of simultaneous demand, we did not have the capacity to satisfy all service requests and therefore temporarily suspended all access to the service.
Today, we have implemented a revised rollout to access Sky Player on Xbox 360, to ensure that consumers experience both a smooth sign-up process and high-quality experience.
We apologise to all customers that have not been able to experience Sky Player on Xbox 360, we assure them that this is being rectified at present and we thank them for their patience.
For further information consumers can go to xbox.skyplayer.com/help or http://www.xbox.com/support
What an absolutely monumental balls up, somebody needs to lose their job for this.