Sony is promising to slash as much as £150 off a TV, £60 off Handycams, £20 off the Reader Pocket Edition and up to £25 off its ace Walkman range.
You can take your unwanted electrical items to Sony Centres, Comet, John Lewis, Tesco Extra and Currys, where you can then banter out the details of your discount. Or just head over to sony.co.uk/tradein and look up your nearest local dealer.
The offer kicks off on 29 April and runs to 11 July, the day of the World Cup final.
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