Got a reply from Sports Direct last night.
"Thank you for your e-mail,
I was very sorry to read about your dissatisfaction with the service you received from our Ilford store. I do concede that the issue should not have been dealt with in the way that it was. Please accept our sincere apologies for this. I would firstly like to take this opportunity to thank you for bringing this matter to our attention, as it provides us with first hand impressions of areas in which we need to improve our service and training.
Our relationship with our customers is usually excellent, , so I am going to conduct a thorough inquiry, bearing in mind all the points you have raised. I will take whatever action appropriate, to ensure that we do not fail to offer the correct level of service to our customers at all times. When my investigations are complete, any action that we find necessary to take against any member of staff will be dealt with as an internal matter and the outcome will remain confidential, in accordance with our Company disciplinary procedures.
Although we would like to once again offer you our apologies I regret that we are not prepared to refund your items and apologise for any disappointment this causes.
Sports Direct International"
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My reply today
Thank you for your reply.
Apology from your manager, when I asked him to do so or a letter/email from xxxx , would have been more appropriate. You manager's behaviour and his tone were both shocking and disrespectful to a genuine customer.
Reading between the lines, from your email below, I get the feeling that you will just put this to bed. I am extremely disappointed to say the least.
My sincere apologies for wasting your time and bringing this matter to your attention. Should have taken your managers advice(he said "report me to the head office and nothing will happen").
Believe it or not, asked people here where I work, most of them have never heard of Sports Direct. Says it all and serves me right for going there in the first place!!!