Monday that her father died May 1 in Los Angeles.
Weston was born in Brooklyn in 1933, and served in the Army shortly after the Korean War ended. When he returned home to New York, he found a job with the advertising agency McCann Erickson and enrolled in night courses for an MBA at New York University, where he had studied as an undergraduate.
Weston soon discovered a talent for the up-and-coming licensing and merchandising industry, and he struck out on his own to found Weston Merchandising.
When Mattel Barbie dolls were introduced in 1960, Weston realized boys were an untapped market for the doll industry after noting that many of them played with Ken dolls. He conceived of the idea of a military action figure and in 1963, sold what would become G.I. Joe to Hasbro. The runaway hit would go on to be one of the most enduring toy lines in history, with it spawning hit TV shows and films.
Weston later renamed his company Leisure Concepts, which would represent clients such as Charlie's Angels-era Farrah Fawcett, Nintendo and the World Wrestling Federation, as well as TV shows such as Alf and Welcome Back Cotter. His other notable achievements include helping create the 1980s toy phenomenon ThunderCats. In 1989, he was among the inaugural class for the Licensing Industry Hall of fame, which includes notables such as Walt Disney, George Lucas and Jim Henson.
Weston is survived by his brother, his three children and five grandchildren.
I grew up with cartoons such as Gijoe & Thundercats, 80s cartoons made my childhood awesome & they are better than most cartoons nowadays, RIP to a true gentleman and one of my heroes.