Its going to put Virgin Mobile on the spot, given they are charging 12p for national texts!
Mobile phone users will be able to send text messages from abroad for just 9p this summer under changes to European rules.
The cost of Britons texting home from other parts of Europe is to be reduced by around 60 per cent from this summer.
The European Parliament has approved legislation which sets a maximum charge of 9p a message for a UK customer.
Rates while roaming in the EU can currently be as high as 41p, despite a study suggesting the true cost to the industry is around 3p a text.
MEPs in Strasbourg approved new rules which require mobile phone operators to provide clearer information on the cost of surfing the internet and downloading data when abroad.
Customers will receive a reminder when they have spent 50 euros (£44) using the services while abroad.
The move comes after cases where mobile users racked up bills running into thousands of pounds through downloading films to watch on their small screens.
Two years ago the EU introduced moves which more than halved the cost of making a phone call abroad from Europe.
The new rules for texts will come into force on July 1, in time for the main holiday season.
Caroline Flint, Europe Minister, said: "As a mum I know parents will be especially pleased that there will be absolutely no excuse for the kids not to keep in touch when travelling in Europe this summer."
The new rues were first mooted last summer with concerns over disparities across the EU with Latvian mobile phone users charged 4p per text compared to up to 41p for Britons.
Fiona Hall, Liberal Democrat MEP, believes the need for legislation reflected resistance by mobile operators to voluntary cuts.