It was great to see today that Nestle is paying 'the living wage' to all it's employees.http://www.bbc.co.uk/news/business-28082787
If all companies agreed to do this it would reduce the 'life of benefits' culture we have. Don't come back to me saying companies can't afford to pay it because they can, here are some that do pay it already.http://www.livingwage.org.uk/employers
The living wage is about paying an amount that is respectful without top up from the State and allows a reasonable standard of life it's not about making people rich.
If you are a company that needs staff in order to operate and make a profit you should pay enough that those workers can support themselves properly.