I hate stupid advertisments. Just seen an ad for a band called The Guillemots (song sounded ok, bit of modern indie type thing) and the catch line was "The most exciting band in Britain". So who thought that one up, eh? I doubt they're the most exciting band in the UK- not the most boring, but not the most exciting. Why not try some logical ad lines, like-
Amy Winehouse- you know her from the papers and you've heard her record every half hour on R1 for the last few months
Westlife- for people who don't really like music but want something inoffensive to listen to in the car
Britney Spears- she may be mental but somehow keeps on being able to turn out great pop songs
As comedian Bob Mills said about a famous advertising slogan:
"... and this is the letter I wrote. Dear Sir, I think you'll find that a pair of nubile 19 year old blonde twins tending to your every need as you sit on a private Carribean island, with your yacht parked at the dock on your private beach to your left and your helicopter and collection of vintage Ferrarris secured around the front of your 40 room mansion is pretty much 'the best a man can get' , not some poxy twin bladed disposible razor from Gilette"
So, would anyone really be sat watching TV and think 'wow, they must be really exciting then, i'll buy that'? Any other stupid TV adverts or slogans that make you want to smash the TV? (btw, smashing a LCD is not nearly as spectacular as an old CRT, so not really worth the bother).