the price of Creme Eggs - HotUKDeals
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the price of Creme Eggs

mccririck Avatar
6y, 10m agoPosted 6 years, 10 months ago
ALL the supermarkets seem to sell them individually for exactly the same price - 46p. Not only does this represent quite high inflation over the last few years it is also quite suspicious - why do they all charge exactly the same price?
mccririck Avatar
6y, 10m agoPosted 6 years, 10 months ago
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#1
Price fixing?
banned#2
we got two boxes of 6 when they on offer at co op for £1-35 or summat like that, although they didnt quite make it to easter
#3
just eaten two at a whopping 56p each from local corner shop!
#4
Maybe because Cadbury simply charge the supermarkets all the same price?

Tesco currently has the 6 pack @ £1.34
#5
Price competition. Supermarkets will try and have the lowest price, and match prices of places which are lower.

This is because as a country we want food, but do not want to pay for it, and supermarkets sell on the basis of cheap food. Generally it leads to poorer quality food stuffs, and farmers and growers, and others down the food manufacturing chain loosing out as consumers are not willing to pay.
#6
2 for 80p sainsburys.
#7
They are pretty egg-spensive aren't they?
#8
linuxlinks
Maybe because Cadbury simply charge the supermarkets all the same price?

Tesco currently has the 6 pack @ £1.34


Eh, that shouldnt matter. The supermarkets are free to sell at any price they want, surely?
#9
andrew_stoned
Price competition. Supermarkets will try and have the lowest price, and match prices of places which are lower.

This is because as a country we want food, but do not want to pay for it, and supermarkets sell on the basis of cheap food. Generally it leads to poorer quality food stuffs, and farmers and growers, and others down the food manufacturing chain loosing out as consumers are not willing to pay.


Poor argument, the multi packs work out much cheaper, you get 2 for 80p deals, so why are the individual eggs exactly the same price at all the supermarkets.
#10
mccririck
Poor argument, the multi packs work out much cheaper, you get 2 for 80p deals, so why are the individual eggs exactly the same price at all the supermarkets.


You can tell me it is a poor argument when you have a degree in Food Science.
The original post was regarding the price of single units, and that is to what I responded.

Multi packs are cheaper in comparison due to cost savings, as they make, package and sell more in one go. They also offer greater value and more chance to draw consumers in through a larger range of price promotions, whereas single creme eggs and the like are positioned towards convenience and unplanned purchases, reducing the need to have lower prices, along with the them having a greater associated cost per unit. As such supermarkets will keep prices the same or similar to each other, as can be seen on most food items sold.

Price promotions are also used to draw consumers into a store or make unplanned purchases. They increase the sense the consumer has of 'value-for-money' when shopping at that store, and makes them more likely to shop there again due to a positive perception that is generated. It can also be used as a way to get rid of excess stock, as you will see after easter with even lower prices for this product.
1 Like #11
i know when woolies were still open cadburys were really strict with their contract, when had to be on the shelves, how much to sell for and when they could be reduced, so maybe they have the major supermarkets on something similar
#12
andrew_stoned
You can tell me it is a poor argument when you have a degree in Food Science.


That's nice. I have a degree in Chemistry, it's still a poor argument. You dont need a degree in food science here it's all about economics. It would be easy for the supermarkets to set their own prices but for some reaqson they have all copied each other.

Look at other chocolate bars - Snickers, Mars, Flake, you get price variation at different supermarkets.
#13
yvwa12
i know when woolies were still open cadburys were really strict with their contract, when had to be on the shelves, how much to sell for and when they could be reduced, so maybe they have the major supermarkets on something similar


This is probably the best post in this thread so far.
#14
Aren't creme eggs smaller than they used to be?
#15
IT's a bit of all the points above - don#t forget that Cadbury's (like all major food manufacturers) set a RRP which is a form of price fixing (at least encouraging) in it's self
#16
they will be filled with cream cheese soon - lol!

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