Great card. Get 10% off all purchases in store and then get your Virgin Addict card stamped (1 stamp for every £10 spent - 10 stamps = £10). This means a £15.00 DVD ends up at £13.50 less another £1 for the stamp on the Addict card. £12.50 for a new release. That rates pretty well against on-line sellers like Play and Amazon without the hassle of posting....and ROYAL MAIL!