Do they just make up semi precious stones nobody has ever heard of,then pluck a ludicrous rrp out of the air and then offer "bargains?"
They seem to think you can add "ite" to the end of any old word and create a fictional gemstone.
What next? pigeonite(dried pigeon droppings)
vomite(fossilised squirrell puke)
"this lovely ring-rrp is 23,000 pounds-yours for 17.99!!"
what a load of **ite(thats a gemstone btw)