ITV has signed an exclusive four-year deal with Adrian Chiles to present a range of high profile programming, including ITV's football coverage and GMTV.
Chiles will lead ITV's World Cup coverage in June, including England's two peaktime opening games, and from next season he will be in the chair for the Champions League, England's home internationals and away friendlies as well as The FA Cup - the best portfolio of live free-to-air games in the country.
The deal will also see Chiles take a seat on the GMTV sofa five mornings a week later this year and he will host a new factual entertainment series from 2011.
Peter Fincham, ITV Director of Television, Channels and Online, said:
"Adrian is a brilliant presenter, journalist and a football fanatic - I'm very much looking forward to working with him again when he joins ITV.
"He has the rare talent of being able to make television presenting look effortless. He will be at home at ITV whether it is on our flagship breakfast programme or in the football studio."
Adrian Chiles said:
"I'm absolutely delighted to be joining ITV, especially as I'll be renewing acquaintances with two key figures in my career: Peter Fincham, who conceived The One Show in the first place and asked me to present it. I'm delighted to be part of his ambitious plans for ITV. And I'm also looking forward to working again with Niall Sloane who, as the BBC's head of football, launched Match of the Day 2 with me.
"The chance to front ITV's football coverage and GMTV would have proved an irresistible opportunity at the best of times. But, coming as it did at an awkward period for me at the BBC, it made the decision to leave not quite as hard as it might have been.
"I would have been happy to stay at the BBC doing the same shows on the same terms, especially The One Show, of which I am so proud having worked on it since the first pilots four years ago.
"It's no secret how disappointed I was by the controller's decision to change an apparently successful and well-loved show at this stage, but fully respect her right to do so and sincerely wish her and the brilliant One Show team well with it.
"I've spent all my working life at the BBC, working with and learning from some of the best people in the business. I will miss all my friends and colleagues very much but can't wait to get started with new people on two major new challenges for me at ITV."