:w00t: BBC news yesterday:- http://news.bbc.co.uk/1/hi/magazine/6478889.stmhttp://news.bbc.co.uk/1/hi/magazine/6478889.stm
In summary, says traditional advertising is dying and word of mouth (WOM) marketing is the new buzz word, friends recommending products... and the use of freebies to accelerate this. Somene should tell them we have been here for a long time :whistling:
extracts from article:-
"Consumers are now in control, brands lost the marketing fight,"
"Companies cannot dictate what is being said about their products and the internet allows the voice of disgruntled customers to go global. The consumer is no longer passive and it is a vulnerable situation for brands"
"For the last 50 years consumers have been told every product is better, cheaper, faster, cleaner, that they will love it. They just don't buy that sort of message any more, they want to find out for themselves"
"Agents are not scripted, or commanded to spread only a positive message. And they are not paid. Instead, they get free samples, and what the industry calls "social currency" - the thrill of being among the first to try a new product"
:-D Always wanted to be an agent, me first in line :giggle: :p
"It's flourishing in the US, with 43% of Fortune 500 companies adopting it in 2007, according to the Word of Mouth Marketing Association (WOMMA). Some industry experts believe it's set to become one of the most powerful forms of advertising".
Jokes aside, not sure I would be happy with my friends recommending products, if I knew they were gaining from it....controversial??