We Are Freebie Pioneers - Bbc News - HotUKDeals
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We Are Freebie Pioneers - Bbc News

iglimpse Avatar
9y, 8m agoPosted 9 years, 8 months ago
:w00t: BBC news yesterday:-
http://news.bbc.co.uk/1/hi/magazine/6478889.stmhttp://news.bbc.co.uk/1/hi/magazine/6478889.stm

In summary, says traditional advertising is dying and word of mouth (WOM) marketing is the new buzz word, friends recommending products... and the use of freebies to accelerate this. Somene should tell them we have been here for a long time :whistling:

extracts from article:-

"Consumers are now in control, brands lost the marketing fight,"

"Companies cannot dictate what is being said about their products and the internet allows the voice of disgruntled customers to go global. The consumer is no longer passive and it is a vulnerable situation for brands"

"For the last 50 years consumers have been told every product is better, cheaper, faster, cleaner, that they will love it. They just don't buy that sort of message any more, they want to find out for themselves"


"Agents are not scripted, or commanded to spread only a positive message. And they are not paid. Instead, they get free samples, and what the industry calls "social currency" - the thrill of being among the first to try a new product"

:-D Always wanted to be an agent, me first in line :giggle: :p

"It's flourishing in the US, with 43% of Fortune 500 companies adopting it in 2007, according to the Word of Mouth Marketing Association (WOMMA). Some industry experts believe it's set to become one of the most powerful forms of advertising".

Jokes aside, not sure I would be happy with my friends recommending products, if I knew they were gaining from it....controversial??
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iglimpse Avatar
9y, 8m agoPosted 9 years, 8 months ago
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1 Like #1
Surely you'd trust MY recommendations?!?!?!
#2
I have heard about companies using people to spread the word, and have seen it in practise. It is not something that I would do as it feels morally wrong to me. I wouldnt mind someone telling me about a product they thought was good, but if I later found out that they were being paid for it then I would feel rather annoyed.
#3
But if you knew you we're going to be 'marketing' or promoting a product to friends you would only take on recommendation of products that you yourself would use or you could see them actually using?
You're even in the position to say "I got these samples, I didn't reckon much to it, but you might wanna give it a try".
If you take a job as a salesperson you understand that you will be asked to sell items where this is not the case, that maybe you don't think that every product that 'your' employer/company sells is great but you have to say it is (with a dirty great grin on your face).
#4
Yes but at least it is not undercover, everyone knows that you are being paid and that may have an effect on what you say
#5
kelly_o_fanatic
It is not something that I would do as it feels morally wrong to me. I wouldnt mind someone telling me about a product they thought was good, but if I later found out that they were being paid for it then I would feel rather annoyed.


Article says they won't be getting paid but I feel like you, I would not be keen if I felt they were not sincere. Depends whether we are talking about close friends, or just mere aquaintances...people that come and go.

Early 80's many financial products were sold this way - friends and family :whistling:
Did not live up to promises and caused a lot of problems in our family. I am sure it is better regulated now

That's why I could never be a salesperson, I could not lie about something if I knew it was rubbish.
#6
I have seen this in practice with people who ARE paid. Definatly NOT something I would do, and wouldnt like to think of people doing it to me
#7
kelly_o_fanatic
Definatly NOT something I would do, and wouldnt like to think of people doing it to me


I agree whole heartly.

People being paid to recommend a product just makes you feel it doesn't ring true.
#8
kelly_o_fanatic
I have heard about companies using people to spread the word, and have seen it in practise. It is not something that I would do as it feels morally wrong to me. I wouldnt mind someone telling me about a product they thought was good, but if I later found out that they were being paid for it then I would feel rather annoyed.


Well Sony was recently caught doing this on some US gamer messageboards.

PS Buy Zamo washing powder its great!
#9
vinylandtrinkets
ive just started work with a company who had no idea how to market thier business ( shop & website) as there is very little money, we are limited to how we do this so most of it is word and mouth, but i only recommend the product i have used or bought. if i havent used it then there no point in recommending it( guess im too honest for my own good)


I would say that is ok, but if I was doing that then I would say "I work for a company that sells *insert product* and after trying it I would definatly recommend it" Making it clear that I work for them
1 Like #10
CHARLIETHIRTYTWO
Surely you'd trust MY recommendations?!?!?!


Might do...now you have got rid of that evil avatar
#11
vinylandtrinkets
guess im too honest for my own good


Maybe thats why we are all on here looking for good deals. Sincerity never seems to make you rich.
#12
There are many ways, forms, contents, structure, methodologies to (W O M) the Word Of Mouth phenomenon spreading to our shores from across the Atlantic:

http://www.mennolink.org/books/img/bk.cmkh.01.cov.jpg
[admin]#13
This is why we have to be so vigilant in watching for spam on these boards. The more this kind of thing becomes the new marketing buzz the more self-promo we are going to get on these boards by people lying about who they are. We have already busted several well-known companies in the last few months and I'm sure we'll see more. The whole point is that sites like HUKD are here for real consumers to recommend stuff to each other not for companies to try and create fake 'WOMA'. If a company actually has a good product, a good price and good service it will be spread by members anyway...
#14
Paul,
Can we have a banned traders list? Locked like we have on the FS/FT Forum for 'dodgy' sellers.
[admin]#15
If we keep getting spammed then we may...will see...hopefully merchants are smart enough to take a warning and smarten up.
#16
Admin
If we keep getting spammed then we may...will see...hopefully merchants are smart enough to take a warning and smarten up.

OK, Thanks.
#17
Admin
This is why we have to be so vigilant in watching for spam on these boards. The more this kind of thing becomes the new marketing buzz the more self-promo we are going to get on these boards by people lying about who they are. We have already busted several well-known companies in the last few months and I'm sure we'll see more. The whole point is that sites like HUKD are here for real consumers to recommend stuff to each other not for companies to try and create fake 'WOMA'. If a company actually has a good product, a good price and good service it will be spread by members anyway...


Agree but just thought the article was interesting and wanted to create awareness that WOM is coming in general (hopefully not to this site).

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