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What are Nintendo playing at ........ ?

£0.00 @ Nintendo
What is going on with Nintendo DS Lites being the latest thing that you can't get hold of? Nintendo are just taking the p*ss out of the UK consumer. Up to a couple of weeks ago these were piled high…
shibi din Avatar
9y, 3m agoPosted 9 years, 3 months ago
What is going on with Nintendo DS Lites being the latest thing that you can't get hold of? Nintendo are just taking the p*ss out of the UK consumer. Up to a couple of weeks ago these were piled high in the shops and now it seems you can't get one for love nor money. Well, you can get one for lots and lots of money on certain auction sites!! How does this holding things back and not getting enough stock in the shops help Nintendo? They must know an item is going sell more at this time of year so why don't they just supply more? It doesn't make any sense at all.
There was one selling on ebay earlier today - it was broken, the top screen didn't work, the hinge was broken and there was no stylus - it had still been bid up to £51 with an extortionate amount for postage on top of that as well!! :w00t:
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shibi din Avatar
9y, 3m agoPosted 9 years, 3 months ago
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#1
The production lines can only physically produce so many of each item per day. If they produce 50 DS lites per day and 53 people want one every day, then 3 people will lose out. It's supply and demand, not a company taking the pi$$.

Their products are popular and their profits are extremely healthy, so it makes plenty of sense to them. If you wanted one, why leave it until December when too many people are grasping for presents? We all saw this happen last year. Don't people learn anything?
#2
Covert Recon
The production lines can only physically produce so many of each item per day. If they produce 50 DS lites per day and 53 people want one every day, then 3 people will lose out. It's supply and demand, not a company taking the pi$$.

Their products are popular and their profits are extremely healthy, so it makes plenty of sense to them. If you wanted one, why leave it until December when too many people are grasping for presents? We all saw this happen last year. Don't people learn anything?


Thanks for your comments, but why do you have to be so rude about it? I haven't left anything until December and I'm not grasping for anything. I have all my presents sorted, thank you.

I was commenting on the fact that people seem to be having a hard time getting hold of DS lites when they have been in stock in healthy amounts in the shops up to now and all of a sudden there are none. There has not been an imbalance all year and using the way you work it out there should be an abundance of DS lites as there haven't been x amount of people losing out throughout the year.

And, Nintendo know demand is going to rise significantly at this time of year, so they could also do something about producing more of the product. It not like they don't have the financial means to employ more workers and buy more machinery.
#3
Tell me about it! I am desperately trying to get a black one but it is sold out everywhere!!

Wished I thought about it earlier!:roll:
1 Like #4
Sorry shibi but I don't think Covert was being rude at all.
It's all basic supply and demand and running a business efficiently as possible.

What I don't think Nintendo did was realise the demand they were going to generate by the advertising they had put in place. They also I don't think realised the popularity of the Wii and the fact that DS sales would increase on the back of that.

Nintendo deliberately targetted a different market with their Wii's and DS's, that being consumers of ALL ages and they did it incredibly well. No company had taken that risk before and like I say I don't think Nintendo could have foreseen demand to the extent it has happened.

Look at the TV adverts that are showing for the DS and Wii now and you will see anyone from teenagers to old age pensioners targetted. Sons and Daughters are actually buying DS's for their Mums, Dads and Grandparents ! What a masterstroke that is by Nintendo !
Look at some of the games that are being released, Brain training, Sight Training etc. etc. Expect many more of this genre !

It will be very interesting to see Nintendo's sales figures for the current financial year. My bet is they will see a massive increase in sales. Whether that translate into Net Profit will be a different story though.

So to sum up my humble opinion is that Nintendo did not and could not have foreseen the demand they were going to get from Europe. Having said that I think it is well known that Nintendo have always underestimated and treated the European market badly, hopefully they will have learnt a vauable lesson.
#5
Covert Recon
The production lines can only physically produce so many of each item per day. If they produce 50 DS lites per day and 53 people want one every day, then 3 people will lose out. It's supply and demand, not a company taking the pi$$.

Their products are popular and their profits are extremely healthy, so it makes plenty of sense to them. If you wanted one, why leave it until December when too many people are grasping for presents? We all saw this happen last year. Don't people learn anything?


nintendo only make 50 a day :O ?
#6
Covert Recon
The production lines can only physically produce so many of each item per day. If they produce 50 DS lites per day and 53 people want one every day, then 3 people will lose out. It's supply and demand, not a company taking the pi$$.

Their products are popular and their profits are extremely healthy, so it makes plenty of sense to them. If you wanted one, why leave it until December when too many people are grasping for presents? We all saw this happen last year. Don't people learn anything?



What??? :w00t: I remember doing all my christmas shopping the week before!!! I remember the complaints that shops start advertising christmas before December.

At this rate we'll be buiying Christmas presents in January. :giggle: Also there are market research companies paid millions to predict market trends etc.... and while I accept it may not be an exact science, surely they could have predicted this seen as it happened last year so they've got form to go on.

Lastly they aren't exactly producing Mince Pies or Christmas Puddings where come the 26th of December demand vanishes and they are left with large stocks of perishable goods, they could have produced extra and if demand wasn't there sell off over 2008. I think they are extracting the Michael, unfortunatley they have no real competition as Xbox and PS3 offer something simialr but distinctly different enough to be not in direct competition imho. :thumbsup:
#7
Nintendo are producing at the maximum rate they can produce! The only thing they could do is build or buy an entirely new factory to produce more. But after Christmas and through next year demand will most probably slow down and not as much will need to be produced, so the new factory will be complete waste as Nintendo are a games only company. They are producing 2 million Wiis a month at the moment, which is 24 million a year and probably just as many DS's but demand has never been this high for any games console.

So they are doing all they can, most people who really want DS or Wii would have got one by now, the DS has been out for 2 years and the Wii has been out for a year this Thursday and there have been periods of time for both consoles where they have been relatively easy to get, so I wouldn't blame Nintendo at all, instead I would blame the people who have created a mad rush for these consoles by waiting for the busiest time of year to get one.
#8
hottoshop
Sorry shibi but I don't think Covert was being rude at all.
It's all basic supply and demand and running a business efficiently as possible.

What I don't think Nintendo did was realise the demand they were going to generate by the advertising they had put in place. They also I don't think realised the popularity of the Wii and the fact that DS sales would increase on the back of that.

Nintendo deliberately targetted a different market with their Wii's and DS's, that being consumers of ALL ages and they did it incredibly well. No company had taken that risk before and like I say I don't think Nintendo could have foreseen demand to the extent it has happened.

Look at the TV adverts that are showing for the DS and Wii now and you will see anyone from teenagers to old age pensioners targetted. Sons and Daughters are actually buying DS's for their Mums, Dads and Grandparents ! What a masterstroke that is by Nintendo !
Look at some of the games that are being released, Brain training, Sight Training etc. etc. Expect many more of this genre !

It will be very interesting to see Nintendo's sales figures for the current financial year. My bet is they will see a massive increase in sales. Whether that translate into Net Profit will be a different story though.

So to sum up my humble opinion is that Nintendo did not and could not have foreseen the demand they were going to get from Europe. Having said that I think it is well known that Nintendo have always underestimated and treated the European market badly, hopefully they will have learnt a vauable lesson.



IMHO, not a masterstroke, why pay millions on advertising products they can't supply???:thinking: As you say supply can't meet demand so why waste money creating more demand??? To me they are pots for handles, just wish there was competition out there to focus their minds!:x
#9
Advertising is made and prebooked well, well in advance of any demand.

Sales targets are done probably a year in advance.

The whole strategy for the DS was probably worked out at least a year ago, maybe even before. There would probaly have been some sort of revision after last Christmas's sales.

No successful business runs from week to week.
#10
What is really annoying is that on TV you see Wii and DS adverts all day and there isnt even any in the country!

Edit: Woops, others have highlighted on that point already :thinking:
#11
yorkie
IMHO, not a masterstroke, why pay millions on advertising products they can't supply???:thinking: As you say supply can't meet demand so why waste money creating more demand??? To me they are pots for handles, just wish there was competition out there to focus their minds!:x


Kinda makes the advertising campaign a complete success then really........:whistling:
#12
The supply and demand theory would obviously come into play in this situation but unfortunately, that's not the case.

Nintendo are purposely creating demand for both consoles which are technically inferior to there competitors but have innovative features that are new to the gaming world but have the same technology applied for other products.

Nintendo thought of an ingenious way to create demand by simply holding back stock and releasing them slowly into the public but as soon as anyone finds any stock, they buy it regardless of desire for the actual product but simply because it's human nature to want something you can't have.

Honestly, if things were as bad as they were making out, Game could of bought nearly every Wii and DS on the market because they are the market leaders with the most stores throughout the UK but that's not the case at all but by applying sites available to the public to try and hunt around for Nintendo products helps create even more hype.

Yes, Nintendo's current consoles are comfortably the fastest selling consoles ever but Nintendo are the only company that make a huge profit on there consoles and don't soley rely on making up the difference with games sold and can easily afford to rent some additional machinary to meet the festive seasons demand.
#13
Thanks realfriendlyman. That seems quite a reasonable observation and just goes to show how underhand companies are when it comes to grabbing a (lion's) share of the market.

Someone wrote earlier about why do people wait till the busiest time of the year before going out to buy one. Simple answer is IT'S CHRISTMAS!!! It's when you (usually) do your Christmas shopping. I know people buy throughout the year, I do too, but a DS lite console is not something I would buy in the January sales and keep for 11 months till Christmas. Nintendo have released all those adverts telling people DSs are not just for kids, why couldn't they have released more stock to cope with the demand which they must have known would follow?
And, yes, their factories can only make so many at a time. But come on, how difficult is it for a multi-multi-million dollar company to produce more of it's top selling item?!!!!
#14
Mclovin
nintendo only make 50 a day :O ?

I think this was just a random number :whistling: lol.
#15
Nintendo know what they are doing, this makes people want it more. They have the means to keep up with demand if they wanted too.
#16
Meh, there are plenty of Wii consoles available if you want them, you just have to be quick when they do appear, one of the major problems is that because people are willing to pay more for the thng, peole are buying ALL of them that they can and putting them on eBay and selling them on start-up websites at a greatly inflated price.

If you could make £50-£60 by doing nothing (which is what happens on eBay) you would!
IF the demand for consoles at a higher price was less, then less people would have jumped on the "buy-a-Wii-to-pay-for-christmas" bandwagon and demand would meet supples (well, maybe:P).
Amazon wont let you list the Wii console unless you are a pre-approved seller (dont know much about becoming one and have no need), if eBay were to do this (and they wont coz they make in the region of £10+ per Wii sold) then that would solve a small portion of the problem, but as they normally sell around abbout a 1000 a day on there, that is a heck of a lot of money they would lose out on.

Just another perspective there for you, I dont like the way several people are blaming this all on Nintendo, yes they probably could have made more, as someone said, if they didnt sell them all then they could have sold them in 2008, but if supply out strips demand then there is the possability of Nintendo having to drop the price to shift the extra unit's (aka Sony PS3) and that is BAD business scence.

Mike..

*EDIT* tried to make post less of a jumbled mess :)
#17
realfriendlyman I've read your post more than 5 times and with respect it makes no real sense to me.

Nintendo are purposely creating demand for both consoles which are technically inferior to there competitors but have innovative features that are new to the gaming world but have the same technology applied for other products.


What the heck is that supposed to mean ? Sorry but it's double dutch to me. You're correct in saying Nintendo have created products that are innovative and new to the gaming world and that is what has mostly created the demand.
No matter how much people bad mouth the Wii for being technically inferior it still sells and that's over a year down the line from launch.
It's a different product to the Xbox or the PS3 and that's why it sells. It's not aimed at the hardcore gamer but a much wider audience and again that is why it is selling.

Nintendo thought of an ingenious way to create demand by simply holding back stock and releasing them slowly into the public but as soon as anyone finds any stock, they buy it regardless of desire for the actual product but simply because it's human nature to want something you can't have


Absolute poppycock ! That idea has been around forever. Nintendo created nothing. Remember it is a year down the line from launch and the Wii has been freely available during periods of that year. Cast your mind back 3 years ago to the demand for the slimline PS2 at Christmas. Same story.

Honestly, if things were as bad as they were making out, Game could of bought nearly every Wii and DS on the market because they are the market leaders with the most stores throughout the UK but that's not the case at all but by applying sites available to the public to try and hunt around for Nintendo products helps create even more hype.


Sorry, again that makes no sense to me at all. Are you saying that Nintendo should have just one outlet, Game stores ?

Yes, Nintendo's current consoles are comfortably the fastest selling consoles ever but Nintendo are the only company that make a huge profit on there consoles and don't soley rely on making up the difference with games sold and can easily afford to rent some additional machinary to meet the festive seasons demand


2 points here, firstly virtually everyone had written Nintendo off 2 to 3 years ago. They were in trouble. The Gamecube had pretty much flopped even though there is a consensus of opinion that it was better than the PS2. Nintendo were going nowhere. They took major risks and came up trumps with firstly the innovative DS and then the Wii.
Secondly whether you make a huge profit or not do you seriously think it is that easy to plonk a few extra bits of machinery down in the factory and hey presto ! problem solved. Things like that need loads of forward planning. Think about it, these things are made on a production line with parts being sourced from multiple manafacturers probably. It just doesn't work the way you are suggesting.

Don't get me wrong, as I have said I think Nintendo are very guilty of underestimating and neglecting the Euro market. They are also guilty of overpricing in the Euro market. :x
Remember though it was Europe as a whole that rejected the Gamecube and that must have always been at the back of Nintendo's marketing people's minds. Would the same thing happen with the DS or the Wii ?
I would however find it incredibly hard to believe that any company would actually hold back stock over such a sustained period of time just to create a false demand. In today's fickle consumer market that could be tantamount to commercial suicide.

Regards :)
#18
hottoshop
realfriendlyman I've read your post more than 5 times and with respect it makes no real sense to me.



What the heck is that supposed to mean ? Sorry but it's double dutch to me. You're correct in saying Nintendo have created products that are innovative and new to the gaming world and that is what has mostly created the demand.
No matter how much people bad mouth the Wii for being technically inferior it still sells and that's over a year down the line from launch.
It's a different product to the Xbox or the PS3 and that's why it sells. It's not aimed at the hardcore gamer but a much wider audience and again that is why it is selling.



Absolute poppycock ! That idea has been around forever. Nintendo created nothing. Remember it is a year down the line from launch and the Wii has been freely available during periods of that year. Cast your mind back 3 years ago to the demand for the slimline PS2 at Christmas. Same story.



Sorry, again that makes no sense to me at all. Are you saying that Nintendo should have just one outlet, Game stores ?



2 points here, firstly virtually everyone had written Nintendo off 2 to 3 years ago. They were in trouble. The Gamecube had pretty much flopped even though there is a consensus of opinion that it was better than the PS2. Nintendo were going nowhere. They took major risks and came up trumps with firstly the innovative DS and then the Wii.
Secondly whether you make a huge profit or not do you seriously think it is that easy to plonk a few extra bits of machinery down in the factory and hey presto ! problem solved. Things like that need loads of forward planning. Think about it, these things are made on a production line with parts being sourced from multiple manafacturers probably. It just doesn't work the way you are suggesting.

Don't get me wrong, as I have said I think Nintendo are very guilty of underestimating and neglecting the Euro market. They are also guilty of overpricing in the Euro market. :x
Remember though it was Europe as a whole that rejected the Gamecube and that must have always been at the back of Nintendo's marketing people's minds. Would the same thing happen with the DS or the Wii ?
I would however find it incredibly hard to believe that any company would actually hold back stock over such a sustained period of time just to create a false demand. In today's fickle consumer market that could be tantamount to commercial suicide.

Regards :)


I know I probably didn't explain myself properly last night because I was quite tired but here goes the quick version.

Nintendo's wiimote is actually a very dated idea.
I was considering purchasing stock from my chinese suppliers about 3 years before the Wii was even publicly mentioned, which was for a tennis and boxing game, which you could use the accessories to play tennis with a racket and boxing with gloves and the motion sensors would detect your movement within the game.
Unfortunately there wasn't enough marketing power at the time to make this global and this great idea would only do well if a major worldwide brand took on the idea, in which case, Nintendo came into place and turned the accessories into a remote device.

Of course the Wii is doing well because experts and hardcore gamers like myself have always adviced people to own 2 out of the 3 consoles throughout the current generation of the console wars.
This being a PS3 or Xbox 360 (depending on game preferences) and a Wii for everything else, so that was a great but slightly risky move that paid off for Nintendo, moving so far away from the hardcore battle and moving into there own direction while still keeping there own customers and attaining loads of new casual gamers as well as the pub crawlers.

It's not poppycock at all, Nintendo has been slowly bleeding the consoles into the market since launch, there is not a single retailer that has had a Wii nonstop or even close at any point throughout the period where it was easier to get hold of a Wii.

I do actually know people who are involved in the gaming scene and they are fully aware that Nintendo aren't releasing the consoles they have stored to increase demand and desire.
Honestly, do you think Nintendo are so stupid, they wouldn't realise that the Wii and DS are on nearly every kids santa list by creating demand that they can't fulfill?
Kids more than anyone always want what they can't have (that's where it stems from as an adult as well) and do you honestly think Nintendo had a board meeting and said "you know what guys, we can't keep up with demand, everyone wants our products but we can't get it in the shops fast enough but lets keep wasting money on expensive 24/7 tv advertising during the busiest and most expensive time of the year so people can be disappointed that they won't be able to buy our products."

It's all part of desire, they want kids to be talking about how much they want something that they can't have and it's even better because the kids that do have a Wii will now be taking full advantage on boast about having something, thusly making the other kids jealous and want the product even more.

I've always been a major Nintendo fan since the days of the original NES and Gameboy but they've under performed well before the days of the Gamecube, dating back to the N64, which was easily the most powerful console but the games were far more expensive than PS1 and Nintendo were hit with a huge fine for intentionally trying to increase the price of games, whereas Sony were trying to reduce the price because the market was continuously growing, meaning the costs average would decrease per unit.

Don't you remember that games used to cost upto £60 on the SNES and then Nintendo tried to charge upto £70 for games (Turok was the first game they tried this on) but Sony were charging an RRP of £44.99 on games around this time and before, which is the reason Sony not only caught up to Nintendo dominance but became the market leaders.

Nintendo have a history of creatively making demand for there products and being innovative while charging whatever they want by being different, even when it seems they're the cheapest, they'll always be the company that's making the highest profit margin.

Did you know Nintendo would make a profit of upto £100 per console sold in the last generation, while Sony and Microsoft were losing £100's per unit and Microsoft is still losing 100's of millions trying to become the market leader whereas Nintendo will always be content due to offering what gamers want on the cheap and maximising profits.

Aren't you glad that was the quick version. :giggle:
#19
I agree with that.
#20
That was a great read, but I still don't understand - how do Nintendo make money from making people really want their product but being unable to get it? :?
#21
shibi din
That was a great read, but I still don't understand - how do Nintendo make money from making people really want their product but being unable to get it? :?


It's basically a long term plan, Nintendo know that with innovation, the interest can wane once the novelty wears off but by making people want it more through the behaviour of others, it means they'll sell much more into the future, rather than selling well for the first 6 months and then becoming the forgotten console.

Nintendos plan is working into overdrive at the moment, selling much more than it would of if they had a continuously flow of consoles readily available in the market and will sell like crazy in January when people realise there's more around that they were holding back, even though it will no longer be for christmas, parents will feel obligated to buying what their kids wanted only a short while ago, despite the additional presents they purchased.

On top of this, Nintendo is the only console that hasn't needed to reduce the price of the RRP while Sony has reduced the price twice (one being a bundle and the second being a bundle with a reduced price) within less than a year in Europe, whereas Microsoft has created unofficial bundles and have also reduced the price.
#22
So basically they are being money-grabbing b*stards!
#23
people who say its supply on demand are being silly nintendo have had months 2 be ready for the xmas season there creating this rush by only releasing so many at a time the ds shudnt be out of stock all the time and look just this week more wii's are coming in stock and more ds are avaliable they know what there doing they have been in the game long enough and the adverts on tv are non stop wii and ds ads that is , there good buisness people creating a demand for great products, but when u look at places the dixions and ebay it makes u sick, its christmas time not paying over the odds time.
#24
yep i agree Nintendo are EVIL!
#25
To me it seems like people are upset that Nintendo want to make money?

So what if they make money on their consoles I am sure Sony and Microsoft would love to do the same wouldn't they?

So what if Nintendo have come up with a great campaign to increase the life of their console and sell more is that not what all businesses want to do?

I think people are missing the point. Nintendo have come up with a great strategy to market and sell their products. Why should they change?

The old expression if its not broke then don't fix it comes to mind.

Whereas PS3 was broke so they fixed it by lowering the price. The XBox was losing sales so they fixed it by bundles. Wii not broken don't fix it.
#26
realfriendlyman we could debate this until the cows come home and still have to agree to disagree.

I respect what you say on some of Nintendo's more questionable activities. I wrote that they neglected the Euro market and it's common knowledge that they were fined £100m (approx) for price fixing through the 90's. Their environmental record is pretty awful too scoring a big fat 0 out of 10 in Greenpeace's new “Guide to Greener Electronics,”

A lot of the rest is supposition and conspiracy theories which in these days of instant media abound.

History I guess will tell the answers but the bottom line is that no retail company can exist without it's customers and Nintendo appear to have what the customer wants, even if they can't/won't get it to them quickly enough.

Take care and respect :)
#27
shibi din
So basically they are being money-grabbing b*stards!


No, they are being good business people and making a profit, kind of like a company is supposed to do!

Mike..

*EDIT* and then I notice this was my 900th post! what a waste, lol.
banned#28
Isn't this due to the container ship that run aground on Branscombe beach earlier this year? I thought a load of nintendo stuff was on that. This is why we are seeing a shortage of a lot of stuff this xmas.
#29
hotdealing
To me it seems like people are upset that Nintendo want to make money?

So what if they make money on their consoles I am sure Sony and Microsoft would love to do the same wouldn't they?

So what if Nintendo have come up with a great campaign to increase the life of their console and sell more is that not what all businesses want to do?

I think people are missing the point. Nintendo have come up with a great strategy to market and sell their products. Why should they change?

The old expression if its not broke then don't fix it comes to mind.

Whereas PS3 was broke so they fixed it by lowering the price. The XBox was losing sales so they fixed it by bundles. Wii not broken don't fix it.


I completely agree, I don't blame Nintendo for there current marketing strategy, it's proven to be effective, so why change it?
The only thing I'm not happy about is people paying way over the odds to resellers taking advantage of people that don't want to disappoint there kids this christmas but that's the way the business world operates.

The good news is, the more people that buy the Wii, the more developers will be willing to take risks by bringing out exclusive games for the console because they have a larger potential market to sell to, I just hope some of them are willing to continue to try and innovate the gaming scene rather than sit back and wait for Nintendo to make all the moves.
#30
Some good points made in this debate. Id like to see Ninty bring out a console as powerful as the next PS, Microsoft, ok so it will be more expensive but just imagine, so that we can all get ports of PES, GTA etc AND the Zelda, MarioKart, Metroid, Mario games etc, now that would be interesting!
#31
I agree that Nintendo being a multi-million dollar company could certainly meet the demand if they wanted to. Surely this is not great business sense as someone suggested, as a vast amount of business will be lost and money being spent on second hand products (from ebay etc) not going into their pockets.
#32
realfriendlyman


Don't you remember that games used to cost upto £60 on the SNES and then Nintendo tried to charge upto £70 for games (Turok was the first game they tried this on) but Sony were charging an RRP of £44.99 on games around this time and before, which is the reason Sony not only caught up to Nintendo dominance but became the market leaders.


I remember Starwing and Rise of the Robots being £79.99 on the Snes. I was most happy when I snapped one up for £8. £80 is a LOT of money when your 8 years old.

I'm glad for Nintendo to be honest. They've seemed to have hit the nail on the head. It seems to me that the only people who are complaining are the people who have had all year to easily get one but have left it to late.

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